The full collection.

AI is not the answer. It’s the practice you do before you have one. A talk for AIGA Philadelphia × PhillyCHI, its 42 slide deck, and a live feed of real AI stories, good and bad.

A platform built for operators, not posts. It began as a WordPress fork with 18 mu-plugins and SQLite, and 2.0 is our own on Node and TypeScript, live on two production sites.

Sidemoney began as an idea, a movement centered on financial awareness, creative freedom, and the culture of making your own way. The challenge was to transform that mindset into a living brand system that could scale across digital, product, and social platforms while still feeling personal, local, and rooted in storytelling.

Brand identity for John Conyers III when he first started out in politics, then the full graphic system for his 2026 run for Michigan’s 3rd State Senate District, which he won in the August primary.

Over multiple engagements, Spectrum partnered with different creative agencies to evolve its visual communication. The first collaboration in 2019 with RAPP focused on defining the brand’s emotional and visual foundation. The second, in 2024 with Lift Agency, aimed to extend that foundation into a scalable design system for email and social channels.

SiriusXM sought to evolve its digital identity with a refreshed design system that aligned across platforms and modernized the user experience. We helped create that identity along with the extensive design system featured across the SiriusXM ecosystem.

A major retailer and boutique agency partnered with us to launch a new menswear brand from the ground up. From name to identity to retail experience, we helped craft every detail of Mode of One’s debut.

Lobos sought to expand its visibility across paid media, motion, and large-scale placements. The goal was to unify its creative presence while maintaining the sophistication and authenticity of the brand across multiple channels.

Wireframe systems and template architecture for a Brooklyn brand agency. Modular layouts that flex for client work without starting from scratch each time.

Kamoti, a lifestyle beverage brand, was expanding its footprint and needed cohesive visual direction to connect its product experience with a wider audience. The opportunity was to craft a campaign system that extended across physical and digital spaces, balancing fun, clarity, and brand consistency.

Create an informative microsite for a new whiskey brand that communicates story, product, and craft through a simple but bold digital experience.

Email design for a national auto-coverage brand, including endorsement concepts built around brand partner Danica Patrick. The kind of work where the box is small, the legal copy is long, and the design has to carry both. Built with Lift Agency.

Mouse Jones brought Therum onto Deadass: A Comedy Show for the brand design, the motion graphics and the visuals that ran in the room on the night.

The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.

Therum operates as a creative extension of the agencies we partner with. We slot into existing team structures, adapt to established workflows, and deliver work that holds up under the scrutiny of sophisticated clients. No onboarding friction. No hand-holding. Just focused creative output, on time, built to the standard the engagement demands.

Nex Drinks Partners needed a deck it could take to investors. Therum built a twelve page presentation system on one accent colour and two type roles, delivered as an editable PowerPoint with the template built in, so later pages can be added without the deck drifting.

Visa and CannonballSF tapped us to reimagine a full scale Out of Home campaign that could bring their refreshed identity to life after earlier concepts missed the mark.

Therum teamed with LetsGetChecked, a provider of at-home health testing, to build a digital landing page and whitepaper serving as a Health Equity report. It put the data behind the company’s mission in front of the people who needed it.

Ford, in collaboration with VMLY&R, aimed to modernize its digital experience. The goal was to unify design and functionality across multiple touchpoints while maintaining the strength and familiarity of the Ford brand.

Not A Bad Life came to Therum with a slogan and needed a face for it. We drew a cast of mascots built to hold at any size, from an embroidered chest hit to a printed back panel.

Timberland needed a design system that could support its large-scale ecommerce ecosystem and maintain consistency across multiple regions and platforms. The challenge was to organize, streamline, and scale the design framework while preserving the brand’s heritage and visual strength.

Entrusted with a text-based logo for the brand, Therum set out to embody its vision for a minimal, straightforward aesthetic, distilling the practice's essence into a simple yet impactful mark through careful typography and design.

The Dojo at Comcast is an upskilling program where full-stack teams learn contemporary engineering, product development, and agile methodologies.

NetDiligence, a leader in cyber risk and insurance, needed a cohesive visual system for its annual conference, one that could tie together digital and physical environments while enhancing attendee experience through clarity and scale.

Kenneth St George is a Brooklyn-based photographer by way of Philadelphia, working in commercial, editorial, and documentary projects.

With Amp Agency, Therum designed a month of Baskin-Robbins promotion across web, app and email, running each campaign wave through the same set of slots so a new flavour could take the calendar without a redesign.

With Amp Agency and Stop and Shop, Therum created a series of paid ads for affiliate and digital marketing partners, designs aimed at shoppers around family moments and celebrations.

Netflix Creative Labs brings together creative directors, strategists, producers, data specialists, innovators, and artists to reimagine promotional creative across the Netflix ecosystem, using A/B testing, creative workshops, research, and custom tools to continually evolve their output.

JP Morgan Chase aimed to modernize its visual and digital expression. The goal was to refresh how the brand communicated across screens while maintaining the clarity and trust that define the institution.

In partnership with Edelman and Prologis, Therum helped create “Groundbreakers,” a digital magazine spotlighting the leaders, news, and events of the logistics industry. The job was to make supply chain read like culture rather than a corporate brochure.

Fujitsu is a global ICT company delivering technology products, solutions, and services, from cloud and AI to cybersecurity and digital-workplace services, with a focus on innovation and digital transformation.

In the fast-moving world of sustainable fashion and the circular economy, Calling All Creators (CAC) stands for innovation and conscientious consumption. Therum was tasked with reimagining CAC's essence through a strategic design lens and building a brand identity true to its mission.

BENgineers, born from Comcast's Black Employee Network ERG, nurtures collaboration and the sharing of diverse perspectives across the company's technologist community.

With Translation, Therum produced motion-graphic assets for several AT&T campaigns, targeting the East Coast (particularly NYC) as well as the western and southwestern US, including Phoenix and Texas.

Design concepts for a Sony ATV project with 14th and Market: artist-focused promotions, mostly for social media, unifying OOH, social, and digital channels into a cohesive campaign approach.

Lapstone and Hammer went to Saucony for something past a capsule release: a silhouette that did not exist yet. The work put a heritage running shoe and a lifestyle one in the same drawing and asked which parts of each were worth keeping.

Holland Homecare (HHC), a Philadelphia provider of in-home care for seniors and individuals with disabilities, wanted a brand identity that connected better with its clients.

Grass Routes is a weekly podcast spotlighting the stories and opinions of influencers, hosted by Brandon “Killa BH” Hall, Regular Naz, and Wylson. Therum developed a media kit to support the show's brand partnerships.

Converse needed a way to unify creative strategy across multiple marketing and event initiatives. The challenge was transforming fragmented ideas and early concepts into clear, compelling presentations that could communicate direction and inspire alignment among internal teams and external partners.

With Productive Machine, Therum created three motion-graphic assets for Appriss' business units, Safety, Retail, and Health, each with a distinct visual style, and delivered two versions of each (with and without text) for different communication needs.

Partnering with Malka Media and Amazon, Therum created video assets for the Amazon Stories project, a look inside Amazon's factories and the people who run them.

Therum provided art direction for Altice across website headers, web banner ads, email graphics, and large-format out-of-home posters. The work transformed holiday assets, icons and sprites, into new, dynamic pieces, and used client-supplied device assets to build templates for TV service offerings.

Partnering with Productive Machine, Therum created a motion-graphic asset for Actifio's Big Data conference. The piece set facts about data and technology against an orange waving field, and ran across every conference as well as a paid takeover throughout the Las Vegas airport.

24:Ours, a playground for creatives at the intersection of culture and community, is an experience and event company run by Goldie Harris of United Masters. Therum designed a clean, modern CAPES deck for the brand to use across pitching and marketing.

Productive Machine is a Philadelphia shop offering web development, brand consulting, and marketing communications for B2B and B2C clients nationally and globally. Therum developed a clean, modern CAPES deck for pitching new business.

With Electrolux and design agency MadPow, Therum developed UI concepts for Electrolux’s smart-home appliances, providing fresh art direction across the interface. The system was already built and working, so the brief was to find more inside what existed without breaking what was already true.

A fictional transit authority for Greater Philadelphia, and an ongoing Therum passion project. A metro, regional rail and state rail network designed the way a region would design one today, documented across four Bibles and drawn on a live map of 872 stations.

Therum rebranded the photographer Mama Photog, from a shared moodboard through the logo rounds to a finished identity: a wordmark, a lockup and a pattern mark drawn from her own name, in two colourways and three file formats.

HMGE: Homecoming was created as a tribute to Bydia Wilson, blending music, art, and community energy into one collective moment. The opportunity was to shape an identity and experience that felt both personal and culturally charged, honoring his influence while curating an event that brought people together through design, sound, and storytelling.

Grey Goose, in partnership with Citi Unlimited and Essence Magazine, developed a video series titled “Toast to Black Fashion.” The opportunity was to create motion graphics, title cards, and lower thirds that supported the collaboration’s storytelling while aligning with each brand’s visual identity.

Jergens partnered with Essence and Citi Unlimited to create “Reveal Your Glow,” a video highlighting beauty and self-care through storytelling. The opportunity was to design lower thirds, title cards, and transition graphics that matched the campaign’s tone and visual direction.

Cory Townes, a Philadelphia-born creative and cultural strategist, needed a cohesive digital system that reflected both his personal brand and his broad creative output, from music and events to partnerships with major brands like JP Morgan Chase. The challenge was unifying his digital presence while supporting ongoing event marketing, creative campaigns, and visual storytelling.

Taste Creators ran a playlist, a showcase, a course and a roster of artists. Therum drew the identity off a sheet of twenty four monogram routes, then built the container behind each programme so every new post still read as the same house.