Kamoti
Kamoti
Overview
- Logotype refresh
- Social
- Point of sale
- Sell sheets
- Promo items
- Motion
What We Did
The Outcome
Kamoti, a lifestyle beverage brand, was expanding its footprint and needed cohesive visual direction to connect its product experience with a wider audience.
The opportunity was to craft a campaign system that extended across physical and digital spaces, balancing fun, clarity, and brand consistency.
Therum partnered with Kingsland and Kamoti to lead campaign design, out-of-home graphics, and on-site brand activations.
Our focus was to translate Kamoti’s carefree, beach-driven identity into a clean and versatile system that could stretch from event graphics to social storytelling without losing its tone.
It started with the logotype, refreshed in capitals and in lower case, on lime, blush, coral and cream.
Settle the logotype and the palette, then stretch one kit across every surface
We grounded the creative in Kamoti’s brand energy: warm tones, playful typography, and light, spacious layouts that echoed the “Ready to Chill” message. Working closely with both teams, we designed adaptable visual frameworks for signage, digital ads, and event visuals.
By merging environmental and social design, we created a brand presence that felt immersive and lifestyle-led, connecting what people saw online with what they experienced in person. Everything after the logotype, from a shelf talker to a story, is that same kit at a different size.
A social campaign, a retail kit, seasonal sets, sell sheets by market and the truck
Digital and social assets for the brand rollout; in-store signage and branded event graphics, from table tents, shelf talkers and aisle flags to floor displays; seasonal sets and visual templates for ongoing promotions; on and off premise sell sheets for each market; coasters, buy back chips and a bartender survival kit; and out-of-home visuals, animated panels for a motion billboard truck.
assets for the brand rollout. The social campaign for Kamoti’s green and white tea shots.
the retail kit. Table tents, shelf talkers and aisle flags for the green tea, the white tea and both, with the case card, counter and floor displays and the business card. With a cocktail menu, a cocktail sheet and the sell sheet the team took to accounts.
sets for ongoing promotions. Each season got its own on premise posters, a table tent and an incentives sell sheet.
Sell sheets by market. On premise and off premise versions for each state.
Promo items and new displays. Coasters, buy back chips, a bartender survival kit, and new 50ml counter and 750ml floor displays.
Out of home: the motion truck. Animated side panels for a motion billboard truck, with the back panel.
The campaign expanded Kamoti’s visibility across multiple markets and touchpoints, establishing a recognizable brand tone that held across formats.
The integration of environmental and digital creative helped Kamoti evolve from a beverage brand into a full lifestyle experience.
Designing worlds, not just visuals
This project reflects Therum’s ability to adapt brand storytelling across every medium, blending digital precision with physical experience. We focus on designing worlds, not just visuals, ensuring every campaign lives beyond the screen and into culture.