Strategy
Pure strategic counsel.
The pillar
A dedicated thinker shaping how a brand or organization moves, not building, not executing. For clients who need someone in their corner making decisions with them, not for them. Retainer-based.
Engagement model
01
Retainer-based
Dedicated counsel over time
A dedicated thinker in your corner over time. Strategy is a relationship, not a deck, we hold the context so every call has history behind it.
Best for founders and teams making repeated high-stakes calls
- A named strategist on a set cadence
- Context carried across every engagement
- Written positions on the decisions that matter
02
Decisions with you
With you, not for you
We work the decision with you, not for you. You keep authorship; we pressure-test, model the options and name the trade-offs.
Best for Best when the call is yours to own
- Working sessions, not presentations
- Options modelled with explicit trade-offs
- You leave with the decision made
03
Thinking only
Not building, not executing
Strategy without the build. We do not execute here, that keeps the advice honest, because we do not profit from the recommendation.
Best for Best when you already have a team to execute
- No deliverable upsell
- Recommendations you can take anywhere
- Build handed to Studio only if you ask
04
Consultation-first
Every engagement starts with a fit check
Every engagement starts with a free fit check before any strategy work is scoped.
Best for Best as the first step, always
- 15 minutes, no cost
- An honest read on fit and scope
- A recommended engagement model in writing
The counsel
Services
Retainer-based thinking, structured around how your organization moves.
Strategy
01Brand and Organizational Direction
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How the brand moves, and how the organization moves with it. Standing counsel on direction: where you’re headed, what you say no to, and what the next move actually is.
02Decision Partnership
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Someone in your corner making decisions with you, not for you. A standing thinker across your calls: hires, launches, pivots, partnerships. Retainer-based, always on.
03Positioning and Narrative
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Where you sit, against whom, and the story that holds it together. Positioning stewarded over time, not a one-off workshop deck that dies in a drawer.
04Go-to-Market Strategy
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How the launch actually reaches the people it’s for, channels, sequence, and the first ninety days. Strategy that survives contact with the market.
05Growth and Portfolio Strategy
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What to build next, what to retire, where to expand. Portfolio thinking for brands with more ambition than bandwidth.
06Cultural and Audience Strategy
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Who you’re actually for, and what’s moving in the culture they live in. Audience truth before audience targeting.
Pricing
Structured, not mysterious.
Pricing is based on scope, not assumptions. We do not sell undefined creative labor. Full structure shared in consultation.
Process Innovation
The Philadelphia Transit Authority
View the case study →Transit in the Philadelphia region has long faced systemic gaps, “transit deserts” where meaningful rail or frequent service is missing, legacy plans that were never built because of world wars or politics, and corridors that could benefit from modern layering of heavy rail, light rail, and regional service.
Storycrafting
Converse
View the case study →Converse tapped Therum to craft presentation decks that shaped marketing concepts and event strategies into clear, compelling narratives.
Digital Experiences
The Sidemoney Company
View the case study →The Sidemoney Company partnered with Therum on full-scale brand collaboration, spanning web, social, and identity design to shape a cohesive presence.
Immersive Experiences
Lobos
View the case study →Lobos partnered with Therum and Kingsland to execute large-scale campaigns through OOH, digital, social, email, and print design, strengthening the brand’s visibility and impact.
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The Philadelphia Transit Authority
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Fear of God
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Converse
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Westside Exotics
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The Sidemoney Company
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Lobos
The archive
See the full Strategy collection →