Case Study
Converse
Converse needed a way to unify creative strategy across multiple marketing and event initiatives. The challenge was transforming fragmented ideas and early concepts into clear, compelling presentations that could communicate direction and inspire alignment among internal teams and external partners.
01
Lead creative and visual direction for Chase’s brand assets across digital and physical customer touchpoints.
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02
Creative lead for a multi-channel brand refresh across digital, print, and public environments
Lead creative and visual direction for Chase’s brand assets across digital and physical customer touchpoints.
03
Creative cohesion through insight, structure, and modern design systems
Therum led creative direction for JP Morgan Chase to unify and elevate brand touchpoints across digital and physical platforms. From email flows and social content to ATM screens, web modules, and printed mailers, we developed a cohesive visual system designed for clarity, consistency, and scale.
04
A flexible system of branded assets for digital and physical environments
Therum led creative direction for JP Morgan Chase to unify and elevate brand touchpoints across digital and physical platforms. From email flows and social content to ATM screens, web modules, and printed mailers, we developed a cohesive visual system designed for clarity, consistency, and scale.
05
Creative systems that elevated Chase’s presence across every touchpoint
Therum led the complete brand creation process, acting as both creative partner and strategic guide. From naming explorations to customer research and visual design, our role was to develop a brand that could live confidently on the Macy’s floor and resonate with its core shoppers. We helped Macy’s define who this brand was, what it stood for, and how it should look and feel across every touchpoint.
