Pillar 05
Therum Creative Studios
Case-by-case

Infrastructure

Own, build, custom.
The pillar
Experimental ventures, custom-built tools, and any engagement that spans multiple pillars. When the scope outgrows a single track, it becomes Infrastructure, custom scope, custom pricing, custom contract. Equity + fee or advisory fee. Case-by-case.
Engagement model
01

Equity + fee

Ventures and custom builds

For ventures and custom builds where we take a position alongside the fee. We are invested in what the thing becomes, not just what it costs to make.

Best for new ventures and product builds

  • Fee plus negotiated equity or revenue share
  • Long-horizon commitment, not a project sprint
  • Terms agreed in writing before build
02

Advisory fee

Cross-pillar engagements

For cross-pillar engagements, when a project spans Studio, Consulting, Strategy and Production and needs one owner across all of it.

Best for Best when the work touches every pillar at once

  • One contract across the pillars involved
  • Single point of accountability
  • Scoped against the whole programme, not parts
03

Case-by-case

Custom scope, custom contract

Custom scope, custom contract. Infrastructure work rarely repeats, so the agreement is written for the build in front of us.

Best for bespoke systems, tools and platforms

  • Contract written per engagement
  • Ownership and licensing defined up front
  • Documentation and handover included
04

Consultation-first

Every engagement starts with a fit check

Every engagement starts with a free fit check before any infrastructure work is scoped.

Best for Best as the first step, always

  • 15 minutes, no cost
  • An honest read on fit and scope
  • A recommended engagement model in writing
The builds

Services

Where the scope outgrows a single track.
Infrastructure

Signature Work

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The flagship builds, where this pillar’s disciplines converge. Full-scope engagements that lead the work.
AI Is Not the Answer
AI Is Not the Answer

AI is not the answer. It’s the practice you do before you have one. A talk for AIGA Philadelphia × PhillyCHI, its 42 slide deck, and a live feed of real AI stories, good and bad.

The Sidemoney Company
The Sidemoney Company

Sidemoney began as an idea, a movement centered on financial awareness, creative freedom, and the culture of making your own way.

Therum OS
Therum OS

A platform built for operators, not posts. It began as a WordPress fork with 18 mu-plugins and SQLite, and 2.0 is our own on Node and TypeScript, live on two production sites.

PTA Metro
PTA Metro

Transit in the Philadelphia region has long faced systemic gaps, “transit deserts” where meaningful rail or frequent service is missing, legacy plans that were never built because of world wars or politics, and corridors that could benefit from modern layering of heavy rail, light rail, and regional service.

Scout
Scout

A local-first desktop app that finds relevant roles, scores the fit, and turns them into warm outreach leads.

Lot
Lot

One desktop app that scans dealers, private listings, auctions, bank repos and government surplus for any car, locally.

Cadence
Cadence

Paycheck-first budgeting, as a desktop app.

View Signature WorkView the full Infrastructure collection

01Experimental Ventures

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New products and brands, built with equity + fee. When we believe in the thing, we build like owners, because we are. Case-by-case, conviction required.
Cadence

Paycheck-first budgeting, as a desktop app.

Opportunity

Career and positioning, systematized.

02Custom Tools and Platforms

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Software and systems that didn’t exist before, internal tools, platforms, and the connective tissue your operation is missing. Documented and handed over: you operate it.
Therum

The studio’s own operating system.

The Sidemoney Company
The Sidemoney Company

Financial awareness, rebuilt for 2.0.

Forge

Craft-quality delivery, as an OS.

Plan

Business planning, systematized.

Stride

Personal finance, systematized.

Storycraft

Marketing playbooks, as an OS.

Youniverse

World-building and wayfinding.

Brand

Strategy, naming, identity, voice.

03Cross-Pillar Engagements

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When the scope spans Studio, Consulting, Strategy, and Production at once, it becomes Infrastructure. Custom scope, custom pricing, custom contract. One engagement, every pillar.

04Operational Systems

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Workflows, project management, team structure, and resourcing, the operational layer, designed, installed, and handed over. The stuff every growing team is trying to get situated: we build it so you run it.

05IP and Publishing

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Trademarks, rights, catalogs, and publishing operations, ownership, structured. We build and administer the asset layer; legal execution runs through partner counsel. The strategic twin lives in Consulting: IP and Licensing Strategy.

06Education and Workshops

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Education, both ways. We design and set up classes, workshops, and training programs for your organization, and we teach ours: branding, positioning, product design, creative and brand strategy, marketing, and AI. Learn it from us, or have us build the room it happens in.
Pricing

Structured, not mysterious.

Pricing is based on scope, not assumptions. We do not sell undefined creative labor. Full structure shared in consultation.
Digital Experiences

VF Corporation / Timberland

View the case study →
Timberland needed a design system that could support its large-scale ecommerce ecosystem and maintain consistency across multiple regions and platforms. The challenge was to organize, streamline, and scale the design framework while preserving the brand’s heritage and visual strength.
Digital Experiences

The Sidemoney Company

View the case study →
The Sidemoney Company partnered with Therum on full-scale brand collaboration, spanning web, social, and identity design to shape a cohesive presence.
Digital Experiences

Ford Motor Company

View the case study →
Ford, in collaboration with VMLY&R, aimed to modernize its digital experience. The goal was to unify design and functionality across multiple touchpoints while maintaining the strength and familiarity of the Ford brand.
Digital Experiences

Daily Pay

View the case study →
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
Digital Experiences

Jaywalk Whiskey

View the case study →
Create an informative microsite for a new whiskey brand that communicates story, product, and craft through a simple but bold digital experience.
01
VF Corporation / Timberland
02
Westside Exotics
03
The Sidemoney Company
04
Ford Motor Company
05
Daily Pay
06
Jaywalk Whiskey

Engage the Infrastructure pillar.