Case Study

AI Is Not the Answer

AI is not the answer. It’s the practice you do before you have one. A talk for AIGA Philadelphia × PhillyCHI at the IBX Innovation Center, 8 October 2026, and a live feed that keeps the record going.
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AI Is Not the Answer

Overview

AI Is Not the Answer is a talk by Bam Leon for AIGA Philadelphia × PhillyCHI at the IBX Innovation Center, 8 October 2026: six chapters on where AI fails and why. AI doesn’t fail where the system was strong. It fails where it was already weak.
  • Research
  • Talk
  • Deck design
  • Live feed
  • Search and filters
  • Journal post

What We Did

We researched, wrote and designed the 42 slide deck in Figma Slides, every number linked to its source so readers can click through as they read along. Then we built the feed: a running record of real AI stories, good and bad, searchable and filtered by category.

The Outcome

The talk ran at the IBX Innovation Center on 8 October 2026. The deck lives on as a reading copy, the feed keeps the record going with every story linked to its source, and the room left with six questions to ask out loud.
ClientTherum
Agency partnerIn-house
Started2026
Launched8 October 2026
DurationOngoing
01. The Question

AI is not the answer. It’s just practice.

The deck is a talk for designers on where we are with AI and what it is costing us. It opens with the landscape: the mood in the field, how much AI is actually in use, the job cuts it gets blamed for, and the money going in without coming back. Then the cost: budgets for tokens and not for people, the entry level going quiet, and the specialty we lost. Then the common threads: why you have to teach it everything, the steps no tool replaces, and what it cannot know.

Then who is accountable: who approves it, who carries it, who benefits, and what rule applies when nobody speaks up. Then the examples: Starbucks, Deloitte, PocketOS and twenty more, every one preventable with a baseline, a review, a fact check, an owner, a gate or a meter. It closes on what this means: it is a suit, never the superhero; learn it anyway; how I work with it; and six questions to ask out loud. Every number links to its source.

The AI Is Not the Answer feed in its grid view, 7,143 stories
02. The Answer

I decided to create a microsite that keeps track of all of the happenings with AI.

AI Is Not the Answer, the feed

I built a Twitter style feed for you to view various aspects of what’s happening in the world with AI, the good and the bad, each story linked to the reporting it came from. Search is the main control: type a company, a mistake or a cure. Categories narrow it further, from Health and Accessibility to Human error and Made-up answers. Three views: a timeline, a grid, and a wall you can drag in any direction. Open the feed. Read the journal post.

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