Positioning & Narrative
The service
Where you sit, against whom, and the story that holds it together. Positioning stewarded over time — not a one-off workshop deck that dies in a drawer.
Subservices
Inside Positioning & Narrative.
Positioning Stewardship
What it is
Your position, maintained against a moving market.
Who it’s for
Brands whose position was set once and never revisited.
When you might need it
Annually, or when a competitor moves into your lane.
Associated
Narrative Architecture · Message Governance · Competitive Positioning
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Narrative Architecture
What it is
The story, structured — what you say, in what order, to whom.
Who it’s for
Teams with proof points everywhere and no story holding them.
When you might need it
Before the site rewrite, the raise, the launch.
Associated
Positioning Stewardship · Message Governance · Competitive Positioning
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Message Governance
What it is
Keeping every mouth on message without scripting them.
Who it’s for
Growing orgs where every hire adds a new version of the pitch.
When you might need it
When the sales team and the site disagree.
Associated
Positioning Stewardship · Narrative Architecture · Competitive Positioning
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Competitive Positioning
What it is
Your place, defined by contrast — deliberately.
Who it’s for
Brands defined by the category instead of against it.
When you might need it
When "we’re like X but Y" is the best anyone can do.
Associated
Positioning Stewardship · Narrative Architecture · Message Governance
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Rebrand Readiness
What it is
Whether it’s time — answered before the money moves.
Who it’s for
Leaders feeling the itch without evidence either way.
When you might need it
Before the agency search — the answer might be no.
Associated
Positioning Stewardship · Narrative Architecture · Message Governance · Competitive Positioning
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Pricing
Structured, not mysterious.
Pricing is based on scope — not assumptions. We do not sell undefined creative labor. Full structure shared in consultation.
The work
Related work.
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