Calling all creators
Overview
What We Did
Construct Brand and Identity for an organization rooted in sustainable fashion.
In the fast-moving world of sustainable fashion and the circular economy, Calling All Creators (CAC) stands for innovation and conscientious consumption. Therum was tasked with reimagining CAC's essence through a strategic design lens and building a brand identity true to its mission.
The circular economy at the heart of CAC's ethos is a regenerative system that minimizes waste by extending product lifecycles through recycling, upcycling, and responsible consumption. Therum infused the brand identity with that same sense of sustainability and circularity.
A minimal and clean Identity
Drawing on the principles of the circular economy, Therum developed a comprehensive brand design system that captures CAC's values — pairing modern aesthetics with timeless sensibilities.
Central to the work was revitalizing CAC's online and offline platforms with a refreshed visual language and a modern typographic approach — evoking freshness while honoring the heritage of sustainable fashion.
Enhanced the brand's aesthetic appeal and devised a versatile brand system suitable for various media channels.
The resulting identity blends innovation and tradition, positioning CAC as a trailblazer in sustainable fashion and inviting creators and consumers to join the movement toward a more circular future.