John Conyers III
John Conyers III
Overview
- Brand identity
- Campaign graphics
- Social
- Posters and signage
- Print collateral
What We Did
The Outcome
Give a first-time candidate an identity of his own, then carry it through a State Senate race.
We first worked with John Conyers III when he started out in his political career, on the brand identity for his campaign. In 2026 he ran for the 3rd State Senate District in Michigan.
The ask was an identity for a candidate starting out, then every piece of graphic work the State Senate campaign needed, from the campaign office launch to the lawn signs and the lit card that went door to door. We did both.
A wordmark, a III mark drawn as bars and a palette of blue #3555a5 and red #ed1c24, locked up for his first run and then for State Senate.
Therum is the campaign’s design studio, across both runs
We drew the identity when he first started out in politics, then produced every piece of graphic work the 2026 State Senate campaign needed, from the office launch through to the card that went door to door.
Build templates the campaign can run without us
The endorsement graphic takes a new name and photo each time it is used. The canvass call leaves the date, time and place open for the team to fill in. The pieces that repeat were drawn to be refilled, not redesigned.
This is the board the look of the 2026 State Senate campaign was built from.
An identity, then the full graphic kit of a State Senate race
A wordmark, a III mark and a blue and red palette; the 2026 moodboard; office launch flyers in square and story; the canvasser call; the endorsement template; posters; quote graphics carrying the campaign line; the lawn sign; stickers linear and stacked; and the door to door lit card, front and back.
the identity from his first run.
the 2026 campaign.
Flyers announcing the campaign office launch, in square and story formats, taken through drafts to the finals.
The call for canvassers, with the date, time and place left for the team to fill in, in square and story formats.
A template the campaign reuses for each endorsement, in square and story formats. The endorser's name and photo change with each use.
Explorations first, a pink field of his repeated name, a blue stacked version and a split, then the finals, each with a choice of photos.
our voice, our power, our people.
the lawn sign.
One lockup cut linear and stacked, on paper, blue and red.
Taken through several rounds to a final front and back. The front tells his story in his own words: Michigan is full of people doing everything they can and still falling behind, and he is running to change that with steady leadership and results people can actually feel. The back lists the areas he runs on, affordability, jobs, education, family leave, accountable government and public safety, and closes on the date and the site: vote Conyers on August 4th, voteconyers.com.
He won the primary.
The Detroit News reported that on August 4th, 2026, John Conyers III won the 11-candidate Democratic primary for the 3rd State Senate District in Michigan.
The lawn sign: vote John Conyers for State Senate, August 4th.
Inspired by Mamdani, organic to John
We were very inspired. John wanted most of the work to be inspired by Zohran Mamdani, so we did our best to capture that while staying organic to him and the legacy he carries.
Quote graphics carrying the campaign line, in blue and in red.