Case Study

Lapstone & Hammer

Lapstone & Hammer teamed up with Saucony to go beyond a standard capsule release and develop an entirely new silhouette. The opportunity was to merge heritage running DNA with elevated lifestyle design — creating something fresh, strategic, and visually unique. therum.studio+2lapstoneandhammer.com+2
Project snapshot
Delivered

Overview

Lapstone & Hammer teamed up with Saucony to go beyond a standard capsule release and develop an entirely new silhouette.
The opportunity was to merge heritage running DNA with elevated lifestyle design — creating something fresh, strategic, and visually unique. therum.studio+2lapstoneandhammer.com+2
Client — Lapstone & Hammer

What We Did

Therum supported the collaboration as a strategic and creative partner — contributing to design strategy, creative direction, and the visual narrative…
Therum supported the collaboration as a strategic and creative partner — contributing to design strategy, creative direction, and the visual narrative that framed the silhouette’s build and launch.

The Outcome

The release elevated Saucony’s lifestyle presence and reinforced Lapstone & Hammer’s role as a design-forward collaborator.
The project bridged performance heritage and elevated retail execution, offering a meaningful addition to the brand’s line-up.
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Project Year
2018
2019
2020
2021
2022
2023
2024
2025
2026
Duration
Kickoff
TBD
Delivered
Impact Metrics
01. The Ask

Don't just design a capsule — design a shoe that has never existed before, and build the story that earns it

In 1898, the Saucony Shoe Manufacturing Company began operations on the banks of the Saucony River in Kutztown, Pennsylvania — 75 miles from where Lapstone & Hammer would eventually open its doors in Philadelphia. Two Pennsylvania brands, rooted in craft and quality, had never formally collaborated. When they finally did, the mandate wasn’t a standard capsule colorway. It was something harder: create an entirely new silhouette. Take Saucony’s heritage Courageous runner and build something that had never been made before — the first hand-stitched Saucony in decades. Therum was brought in to help make sure the creative direction and visual narrative behind that shoe was worthy of the object itself.

Project snapshot

Overview

In 1898, the Saucony Shoe Manufacturing Company began operations on the banks of the Saucony River in Kutztown, Pennsylvania — 75 miles from where Lapstone & Hammer would eventually open its doors in Philadelphia. Two Pennsylvania brands, rooted in craft and quality, had never formally collaborated. When they finally did, the mandate wasn’t a standard capsule colorway. It was something harder: create an entirely new silhouette. Take Saucony’s heritage Courageous runner and build something that had never been made before — the first hand-stitched Saucony in decades. Therum was brought in to help make sure the creative direction and visual narrative behind that shoe was worthy of the object itself.

What We Did

We worked as strategic and creative partner on the collaboration — contributing to the design direction, storytelling framework, and the visual language that carried the shoe from concept to market. This wasn’t art direction applied after the fact. We were part of defining what the release meant and how it communicated.

The Outcome

The Two Rivers story didn’t need to be told heavy-handedly. It needed to be embedded — in the construction, in the materials, in the name, in the packaging, in every touchpoint that touched the consumer before they ever put the shoe on. Therum’s job was to make sure that embedding was coherent, that nothing contradicted the story, and that the release felt like an inevitable expression of what these two brands share. When the work is that specific, people feel it even when they can’t articulate why. That’s the goal every time.

Project year
2024
02. Our Role

Design strategy, creative direction, and visual narrative for the Two Rivers release

We worked as strategic and creative partner on the collaboration — contributing to the design direction, storytelling framework, and the visual language that carried the shoe from concept to market. This wasn’t art direction applied after the fact. We were part of defining what the release meant and how it communicated.

03. Our Approach

The story was already there. Our job was to make sure the design honored it.

The name says everything. “Saucony” comes from the Lenape word saconk — “where two rivers run together.” Two Pennsylvania brands. Two rivers. One shoe. The concept had structural integrity before we touched it. What it needed was a visual and narrative system rigorous enough to carry that weight across every surface — from the shoe itself to the packaging to the campaign — without over-explaining or undercutting it.

We started where the story started: the origins. Saucony’s founding on the riverbanks. Lapstone’s roots in Philadelphia’s culture of craft and curation. The Courageous silhouette — a mid-80s heritage runner that hadn’t seen a proper retro until 2008, now being handed to a collaborator to rebuild entirely. The design cues we developed — materials, color direction, construction details — all traced back to that foundational story. Horween leather and buttery suede for the upper. Hand whip-stitched moc toe as the centerpiece construction detail, referencing traditional moccasin craft and making this the first hand-stitched Saucony in decades. Cork inlaid into the midsole wedge. Calfskin leather sockliners. Sherpa fleece on the tongue. A marble-printed box referencing the actual marble in Lapstone’s back room.

Two colorways: Bone White — light suede with blue and coral accents, exclusive to Lapstone — and Black Sand, dark suede with purple and olive, released to select global retailers. Each detail was a decision, not a decoration. The apparel capsule, made entirely in Philadelphia, followed the same logic: hand marble-dyed French terry, cognac leather patches, garment-dyed tees. Everything rooted in the same ethos as the shoe — made with intention, made here.

04. Key Outputs

Creative direction and visual narrative for a first-of-its-kind collaboration

A new silhouette concept and design direction. A storytelling framework grounding the release in both brands’ Pennsylvania heritage and the Lenape origins of Saucony’s name. Supporting visual language and campaign assets that carried the Two Rivers concept from shoe to shelf to screen — and helped the release land on Hypebeast, Sneaker News, and global retail partners from Philadelphia to Germany.

05. The outcome

A collaboration reviewed as one of the most considered sneaker releases of its season

The Courageous Moc Two Rivers sold through at Lapstone & Hammer, received global distribution through select Saucony retailers, and was covered across every major sneaker platform. More importantly, it held up to scrutiny — the kind of detailed, knowledgeable scrutiny that sneaker culture applies to collaborative releases. The whip-stitched toe, the cork midsole, the marble box — reviewers noticed every detail because every detail was worth noticing. That doesn’t happen without intentional creative direction from the start.

05. The outcome

Great product storytelling doesn't explain the object — it gives people the context to appreciate it themselves

The Two Rivers story didn’t need to be told heavy-handedly. It needed to be embedded — in the construction, in the materials, in the name, in the packaging, in every touchpoint that touched the consumer before they ever put the shoe on. Therum’s job was to make sure that embedding was coherent, that nothing contradicted the story, and that the release felt like an inevitable expression of what these two brands share. When the work is that specific, people feel it even when they can’t articulate why. That’s the goal every time.

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