Case Study
Netflix Creative Labs
Netflix Creative Labs brings together creative directors, strategists, producers, data specialists, innovators, and artists to reimagine promotional creative across the Netflix…
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Create a Brand Identity for Netflix's Creative Labs Team.
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Netflix Creative Labs brings together creative directors, strategists, producers, data specialists, innovators, and artists to reimagine promotional creative across the Netflix ecosystem — using A/B testing, creative workshops, research, and custom tools to continually evolve their output. Therum led the design and development of the team's brand identity.
Netflix Creative Labs brings together creative directors, strategists, producers, data specialists, innovators, and artists to reimagine promotional creative across the Netflix ecosystem — using A/B testing, creative workshops, research, and custom tools to continually evolve their output. Therum led the design and development of the team's brand identity.
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An Identity that helps put a face on an important internal organization
An Identity that helps put a face on an important internal organization
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Across four rounds of concepts, Therum explored vibrant typography, geometric forms, and subtle nods to the Netflix logo bump. The final direction came from a happy accident — shifting a set of horizontal bars 90 degrees produced a striking echo of the colored bars in the logo animation.
Across four rounds of concepts, Therum explored vibrant typography, geometric forms, and subtle nods to the Netflix logo bump. The final direction came from a happy accident — shifting a set of horizontal bars 90 degrees produced a striking echo of the colored bars in the logo animation.
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Created a dynamic logo that created immediate impact for the internal organization.
Created a dynamic logo that created immediate impact for the internal organization.
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The result is a dynamic mark that gave the team immediate presence within the Netflix ecosystem.
The result is a dynamic mark that gave the team immediate presence within the Netflix ecosystem.
