Case Study
Appriss
With Productive Machine, Therum created three motion-graphic assets for Appriss' business units — Safety, Retail, and Health — each with a distinct visual style, and delivered two…
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Create motion assets that reflect an Enterprises specialties and areas of expertise.
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With Productive Machine, Therum created three motion-graphic assets for Appriss' business units — Safety, Retail, and Health — each with a distinct visual style, and delivered two versions of each (with and without text) for different communication needs.
Create motion assets that reflect an Enterprises specialties and areas of expertise.
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Appriss Safety centered on data and its security. In a blue palette, expanding lines spread across the frame — a nod to a fence or bars, symbolizing the protection around data and storage.
With Productive Machine, Therum created three motion-graphic assets for Appriss' business units — Safety, Retail, and Health — each with a distinct visual style, and delivered two versions of each (with and without text) for different communication needs.
04
Create motion assets that reflect an Enterprises specialties and areas of expertise.
Appriss Safety centered on data and its security. In a blue palette, expanding lines spread across the frame — a nod to a fence or bars, symbolizing the protection around data and storage.
05
Appriss Retail focused on financial transactions and the security of personal information. In a wine palette, lines and dots combined to symbolize transactions and connectivity — the interconnectedness of finance and the need to safeguard personal data.
Create motion assets that reflect an Enterprises specialties and areas of expertise.
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Appriss Health, dedicated to well-being, used an orange palette and a wave-like animation that faded in and out — resembling breathing or circulation, emphasizing the dynamic nature of health.
Appriss Retail focused on financial transactions and the security of personal information. In a wine palette, lines and dots combined to symbolize transactions and connectivity — the interconnectedness of finance and the need to safeguard personal data.
