Appriss

With Productive Machine, Therum created three motion-graphic assets for Appriss' business units, Safety, Retail, and Health, each with a distinct visual style, and delivered two versions of each (with and without text) for different communication needs. Appriss Safety centered on data and its security. In a blue palette, expanding lines spread across the frame, a nod to a fence or bars, symbolizing the protection around data and storage.

Appriss runs separate businesses in safety, retail and health, and each one needed a motion asset of its own. Productive Machine brought us in and we took the motion design end to end: the idea for each unit, the animation, the type treatment and two cuts of every piece, one carrying the on screen copy and one clean. The same set holds email and landing page layouts built on the Appriss magenta to purple gradient.

Each unit got one visual idea and one palette, and nothing else moved. Safety runs through a cyan and blue field crossed by fine white lines. Retail sits in deep wine red with a white network of points and connecting lines. Health warms to orange and coral with a dotted wave that rises and falls. The headline and its supporting line land in the same place at the same pace every time, so three pieces read as one company.

Safety, retail and health were each delivered twice, once with the headline and supporting line and once as clean background motion with no type at all. In every text cut the copy holds long enough to read, then fades and leaves the pattern running.

We fixed the structure first and let only colour and pattern move between the units. That restraint is what lets separate films read as one company.