Stop and Shop
This case study is still being polished. Please check back later. We can’t wait to share it with you.
Back to our workStop and Shop
Overview
- Digital Experiences
What We Did
The Outcome
With Amp Agency and Stop and Shop, Therum created a series of paid ads for affiliate and digital marketing partners, designs aimed at shoppers around family moments and celebrations.
Create a set of paid ads for a super market chain.
Therum designed the banner sets with a writer and a fellow designer
Amp Agency brought us onto Stop and Shop's paid display program, and we worked alongside a writer who set the lines and a fellow designer who curated the image library. Our part was the design of the units themselves: how each headline breaks, where the photograph sits in a shape that tall or that wide, and where the dot lockup and the button land so every unit in a set reads as one ad.
Lay out every unit for its own shape instead of resizing one master
In each set the same parts move around: the Stop and Shop dot lockup, a headline that sets grey sans serif against one script word in magenta or green, a line of body copy, and a pill button reading shop now or shop recipe. In the medium rectangle the photograph takes the left half. In the half page it drops below the copy. In the leaderboard it shrinks to a thumbnail at the far left and the button goes right. Nothing is squeezed to fit.
Leaderboard Small banner Skyscraper Wide skyscraper Half page Medium rectangle
A well designed cohesive set of assets
The ads ran across multiple channels and became a key part of the brand's ongoing marketing, driving visibility and engagement with shoppers and supporting Stop and Shop's growth.
Respect the shape of every format
We kept the same parts in every set and gave each unit its own layout instead of squeezing one master to fit. Work built that way holds up across channels, which is why the ads stayed part of the brand’s ongoing marketing.