Case Study

Agency Partnerships

Therum operates as a creative extension of the agencies we partner with. We slot into existing team structures, adapt to established workflows, and deliver work that holds up under the scrutiny of sophisticated clients. No onboarding friction. No hand-holding. Just focused creative output, on time, built to the standard the engagement demands.
Project snapshot
Delivered

Agency Partnerships

Overview

Therum operates as a creative extension of the agencies we partner with. We slot into existing team structures, adapt to established workflows, and deliver work that holds up under the scrutiny of sophisticated clients.
  • Campaign design
  • Motion
  • Out-of-home
  • Digital
  • Brand

What We Did

Campaign design, motion, out-of-home, digital and brand work inside agency teams: Kingsland, Productive Machine, 14th and Market, Citi Unlimited, CannonballSF, VMLY&R, Mad*Pow, Rapp, Translation, Malka Media, Amp Agency, Lift Agency. We’ve operated as embedded design partners, led art direction for campaign launches, and served as the quiet behind-the-scenes force that made the deliverable possible while the agency held the client relationship.

The Outcome

Some collaborations are singular projects. Others are relationships years in the making. All of them produced work worth putting your name on.
ClientAgency partners
Started2018
Launched2018 to 2024
DurationPer engagement
01. Kingsland

Kingsland: from tequila to menswear.

LobosKamotiJaywalk WhiskeyMode of OneFear of GodKingsland
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Lobos

Lobos sought to expand its visibility across paid media, motion, and large-scale placements. Case study

Kamoti

Kamoti, a lifestyle beverage brand, was expanding its footprint and needed cohesive visual direction to connect its product experience with a wider audience. Case study

Jaywalk Whiskey

Five-page microsite for Jaywalk Rye Whiskey, brand translation from bottle to screen. Case study

Mode of One

A major retailer and boutique agency partnered with Therum to launch a new menswear brand from the ground up. Case study

Fear of God

Fear of God partnered with Therum and Kingsland to craft marketing and concept event decks, translating ideas into cohesive, presentation-ready narratives.

Kingsland

Wireframe systems and template architecture for a Brooklyn brand agency. Case study

Lobos, All for the pack, transit shelter
02. Productive Machine

Productive Machine: motion and the pitch.

ActifioApprissProductive Machine Capes Deck
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Actifio

Partnering with Productive Machine, Therum created a motion-graphic asset for Actifio's Big Data conference. Case study

Appriss

With Productive Machine, Therum created three motion-graphic assets for Appriss' business units, Safety, Retail, and Health, each with a distinct visual style, and delivered two versions of each (with and without text) for different communication needs. Case study

Productive Machine Capes Deck

Productive Machine is a Philadelphia shop offering web development, brand consulting, and marketing communications for B2B and B2C clients nationally and globally. Case study

03. Partners

14th and Market and Citi Unlimited: music, sneakers and Essence.

Sony ATVConverseThe Holland Homecare logoA frame from the Thurgood Marshall College Fund hype video: MEET US in white on navy inside a red and violet striped frameGrey GooseEssence Magazine x Jergens
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Sony ATV

With 14th and Market. Design concepts for a Sony ATV project with 14th and Market: artist-focused promotions, mostly for social media, unifying OOH, social, and digital channels into a cohesive campaign approach. Case study

Converse

With 14th and Market. Converse needed a way to unify creative strategy across multiple marketing and event initiatives. Case study

Holland Homecare

With 14th and Market. Logos and the redesign, print documents, a little of the website and the out of home designs, seen across the Philadelphia area. Case study

Thurgood Marshall College Fund

With 14th and Market. A hype video for the Thurgood Marshall College Fund.

Grey Goose

Grey Goose, in partnership with Citi Unlimited and Essence Magazine, developed a video series titled “Toast to Black Fashion.” Case study

Essence Magazine x Jergens

Jergens partnered with Essence and Citi Unlimited to create “Reveal Your Glow,” a video highlighting beauty and self-care through storytelling. Case study

Sony ATV, out of home, street level
04. Partners

More agencies, from Visa to Ford.

VisaFord Motor CompanyElectroluxSpectrumAT&TStop and ShopEndurance
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Visa

Visa and CannonballSF tapped us to reimagine a full scale Out of Home campaign that could bring their refreshed identity to life after earlier concepts missed the mark. Case study

Ford Motor Company

With VMLY&R. Component-level UX and UI for ford.com, vehicle pages, configurators, dealer tools. Case study

Electrolux

With Mad*Pow. Art direction and UI design for Electrolux’s digital product experience. Case study

Spectrum

Two separate engagements on Spectrum’s brand surface, a 2019 holiday campaign toolkit with Rapp, and a 2024 email program with Lift Agency built on the brand’s rebrand. Case study

AT&T

With Translation, Therum produced motion-graphic assets for several AT&T campaigns, targeting the East Coast (particularly NYC) as well as the western and southwestern US, including Phoenix and Texas. Case study

Amazon

Partnering with Malka Media and Amazon, Therum created video assets for the Amazon Stories project, a look inside Amazon's factories and the people who run them. Case study

Stop and Shop

With Amp Agency and Stop and Shop, Therum created a series of paid ads for affiliate and digital marketing partners, designs aimed at shoppers around family moments and celebrations. Case study

Endurance

With Lift Agency. Email design for a national auto-coverage brand, including endorsement concepts built around brand partner Danica Patrick. Case study

Partner network

Amp Agency, Beyond 8, CannonballSF, Carbone Smolan, Edelman, Elite Media Will, Fifth Tribe, Havas, Kingsland NY, Lift Agency, M Booth, Mad*Pow, Malka Media, Productive Machine, Publicis Groupe, Rapp, Sapient Razorfish, Studio Science, Citi Unlimited, Translation LLC, VMLY&R and 14th and Market.

Visa, Welcome aboard, Tap to ride bus wrap
05. The outcome

All of them produced work worth putting your name on.

Lobos, tequila, with KingslandJaywalk Whiskey, with KingslandMode of One, menswear, with KingslandBaskin-Robbins, with Amp AgencyFujitsu, with Amp Agency
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The agencies we’ve worked with span brand, digital, campaign, and production, from boutique shops with a single account to global networks managing household names. Kingsland brought projects across tequila, beverage, whiskey and menswear. Productive Machine brought the enterprise motion work. 14th and Market and Citi Unlimited brought music, sneakers and Essence. CannonballSF, VMLY&R, Mad*Pow, Rapp, Translation, Malka Media, Amp Agency and Lift Agency brought campaign, motion, digital and out-of-home. Some collaborations are singular projects. Others are relationships years in the making.

Visa out of home, with CannonballSFFord, with VMLY&RElectrolux, with Mad*PowSpectrum flyers, with RappAT&T, with TranslationAmazon, with Malka Media
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06. Philosophy

Be the studio an agency can put in front of its client

Visa out of home poster, with CannonballSF

An agency brings us in when the work is already sold and the standard is already set, which means there is no room to learn on the job. What that asks for is a partner who takes the brief as given, works inside somebody else's brand system without needing it explained twice, and hands back something the agency can present as its own. Do that and the second project arrives without a pitch. The agencies we work with don’t just hire us, they come back.

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