Sony ATV
Sony ATV
Overview
- Visual system
- Social
- Out of home
- Motion
What We Did
The Outcome
14th and Market brought Therum in to design concepts for a Sony ATV project: artist-focused promotions, mostly for social media.
The concepts had to unify OOH, social, and digital channels into a cohesive campaign approach.
Therum designed the concepts for 14th and Market: the visual system, the social templates, the out of home and the motion.
We worked with 14th and Market, turning early concepts into artwork for the feed, the street and the screen.
One system under all of it: one typeface from light to bold, a red and a blue field, a dot grid, open circles and corner brackets.
One system under all of it, then let every format inherit from it
One typeface from light to bold, a red field and a blue one, a dot grid, open circles and corner brackets. That kit was settled first, so a quote card, a billboard and a story loop were never separate designs.
Social templates, out of home and release motion, all cut from the same kit
Concepts for artist charts and quote cards on the Sony/ATV feed, a release shown on billboards, at street level and on a tower, and release spots for stories.
artist charts, quote cards and release posts. Templates for the Sony/ATV feed built on that system, from artist charts to quote cards.
the release concept shown on billboards, at street level and on a tower.
release spots for the feed.
The concepts gave 14th and Market a direction for Sony ATV, much like our Visa work.
We delivered the concepts as the visual and strategic foundation for the campaign: one system with the same type, the same fields and the same marks on a quote card, a billboard and a story loop, unifying OOH, social, and digital channels into a cohesive campaign approach for 14th and Market to carry forward.
Make engaging with Sony ATV something active
The idea was to mix work that was really impactful with work that felt really different for people, so engaging with Sony ATV happened in an active way.