Essence Magazine x Jergens

“Reveal Your Glow” was produced through Citi Unlimited for Essence to showcase Jergens’ Melanin Glow Illuminating Moisturizer, featuring Beauty Reporter Darian Symoné Harvin in conversation with Board-Certified Dermatologist and Jergens Glow Collective member Dr. Angela J. Lamb. The video had credibility built into its talent. The motion graphics had to match that without undercutting either the editorial tone or the product’s marketing objectives.

Working with Citi Unlimited and Essence, we designed and animated the complete graphics suite: title cards, lower thirds, and transition bumpers for the video series. Every asset was delivered within Jergens’ brand system.

Jergens operates with a specific and well-defined visual identity, particular about color, typography, and the way its products are presented on screen. That’s not unusual for a consumer packaged goods brand. What is unusual is being asked to make those constraints feel expressive rather than limiting in a video context designed for the Essence audience.

The Melanin Glow line has its own visual register, warm, luminous, melanin-rich in its color story. We worked within Jergens’ brand guidelines while pulling from the product’s specific palette to inform the motion energy: vibrant backgrounds, large-scale type, and transition cards that kept the featured products front and center. The goal wasn’t to decorate the video, it was to give each segment a visual identity strong enough to orient the viewer instantly, and smooth enough to disappear once it had done its job.

Lower thirds were designed in direct response to the title card direction, so the full package read as a system rather than a collection of individual assets. Consistency across every segment was non-negotiable, the same talent, the same brand, every piece needing to feel like one cohesive production.

Title cards, lower thirds, and transition bumpers, all built to Jergens’ brand guidelines, designed around the Melanin Glow product line’s visual language, and delivered as a reusable asset system flexible enough to carry future campaigns. Every font choice, every color decision, every layout was made with both the brand system and the Essence editorial audience in mind.

The final video was cohesive, modern, and visually rich. It presented Dr. Lamb’s expertise and the featured product with the clarity and warmth the campaign called for. Graphics that served the conversation without stepping over it, which, in a beauty editorial context, is precisely the right result.

This project embodies Therum’s belief that small details define the story. Through careful typography, pacing, and motion, we built an experience that connected authenticity and aesthetics in a single frame.