Productive Machine Capes Deck

The deck is built as a run of service chapters, each one the same shape: the discipline set large in letterspaced caps, a short paragraph of plain prose, then the bulleted list of what the service actually includes, all sitting over a full bleed photograph darkened to deep blue. Ahead of the chapters sit the argument pages, most of them set on the dotted wave field that runs through the whole document.

We delivered the whole CAPES deck. A cover and a closing contact page carrying the script monogram on the dotted wave, an about page stating the agency's founding and its high touch, low volume model, a run of argument pages on experience design with a customer journey map as the example, a services chapter for each discipline with its own bullet list, a clients page, and case examples. We also concepted a website for Productive Machine, in light and dark.

The CAPES deck shipped as the agency overview for fall 2018, marked confidential and carrying the agency's own copyright line. It closes on the Philadelphia office and how to reach it, which is the page a prospect is left on. The same file introduced the agency, set out every service line and showed the work, so one document answered who we are, what we do and what it looks like.

We set one shape for every service chapter before writing into it, so the deck reads as a single argument. Strategy first gave the agency one file that answers who it is, what it does and what the work looks like.