Comcast / Xfinity.

One template, three viewports. I was responsible for designing the responsive system end to end, the layout grammar that held Xfinity's storefront together across every screen the customer might land on. Below: the same page, three devices. Tap a tab; the frame morphs, the image scrolls vertically inside the device exactly as the live page would.

The work wasn't just “make the desktop reflow.” It was: decide what survives the reflow, what reorganizes, what disappears, what becomes a primary action on mobile that was a secondary on desktop. Three breakpoints, one decision tree, every Xfinity surface inherited the same logic.

Premium-content partners (HBO, Cinemax, and the rest of the network) ride on Xfinity's surface but need to feel like their own brand. I produced the header graphics that did that work, the device mockups, package-information compositions, plan-tier visuals, the artwork over the fold that signaled what the page was selling before you read a word of copy.

Below: the Internet Plus Choice header, the HBO bundle surface. Mounted in the desktop frame the live page used, so the header reads against the chrome it was designed to sit inside.

Three header surfaces that each represented a different Xfinity proposition. Same template family, different rhetorical jobs, each one had to make a specific case to a specific customer. Below: each header in its own desktop frame, each with its own read on what that page was selling.

What it is, The Bulk Buy (MDU) flow, the purchasing and upgrade experience for Comcast’s 2.2M+ multi-dwelling-unit households. Property owners contract with Comcast to deliver services to entire buildings; residents activate upon move-in and upgrade from there. Today that process generates 575,000+ assisted contacts annually at $3M+ in operating costs, unreliable data integrations, suppressed upsell, customer frustration. The redesign modernizes the end-to-end flow: activation, package upgrades (HSD, video, CDV), and the self-service path that replaces phone calls with a digital surface.

What I lead, UX strategy across the bulk buy flow, from the resident activation entry point through package configuration and upgrade checkout. Reducing assisted contacts by making the upgrade path intuitive enough for less tech-savvy users to navigate without calling in. Improving attach rates and retention while cutting operational cost across the entire MDU footprint.

What it is, The next iteration of how Xfinity presents, explains, and sells its plans. Part of Comcast’s broader strategy to simplify pricing bundles and enhance broadband-related products as the company shifts focus toward mobile and streaming. Shipped as the Everyday Pricing (EDP) structure, four national Internet tiers with unlimited data and the Xfinity WiFi Gateway included, plus a five-year price guarantee starting at $55/month with no annual contract.

What I lead, UX strategy on the pricing experience, how plan tiers are structured visually, how add-ons surface, how the math feels transparent without overwhelming the decision. The surface where 31M+ broadband customers decide what they’re paying. Designed to convert without obscuring.

What it is, The FTC’s Click to Cancel rule, finalized October 2024, mandated that canceling a subscription must be as easy as signing up, with compliance deadlines through mid-2025. We designed and built the cancellation experience for Xfinity: flow architecture, retention-aware touchpoints, interface language that met the regulatory standard without reducing the off-ramp to a dead-end screen. Then the Eighth Circuit vacated the rule in July 2025 on procedural grounds, and the work paused. The experience sits ready. State-level auto-renewal laws in California, New York, Colorado, and D.C. continue to enforce similar obligations, the design may yet ship under a different mandate.

What I lead, End-to-end UX on the cancellation experience, cross-functional with legal, product, brand, and engineering. Defining the flow architecture, the retention touchpoints, and the interface language. Navigating a moving regulatory target: building to a federal standard, watching it get struck down, and keeping the work shipable for the state-level requirements that remain.

What it is, Xfinity StreamStore, shipped July 2025. A streaming-services marketplace serving Xfinity TV and Internet customers: 450+ apps and channels, 200,000+ movies and TV shows to rent or purchase, bundled packages like StreamSaver (Apple TV+ · Netflix · Peacock at $15/mo). One of the largest streaming aggregation surfaces in the market, available on xfinity.com and through the Xfinity Voice Remote. Expanded in 2026 with the largest marketplace for premium streaming bundles.

What I lead, The storefront UX, how streaming options present within the buy path, how comparison works across providers like Netflix, Disney+, HBO Max, and Apple TV+, how adding a subscription feels native to the Xfinity purchasing experience. The marketplace logic that turns a broadband provider into a streaming discovery platform.

What it is, The plan builder and buy flow experience on xfinity.com, the surface where customers configure their Xfinity package, choose Internet tiers, add mobile lines, select streaming bundles, and complete their purchase. The customization-first approach that replaced pre-set bundles with a build-your-own flow.

What I lead, UX explorations across the end-to-end buy flow, from the plan builder entry point through configuration, cart, and checkout. How the experience holds as customers layer Internet + mobile + streaming into one transaction. The design system components that keep the flow consistent as product offerings evolve.