The Dojo at Comcast
The Dojo at Comcast
Overview
- Brand identity
- Logo design
- Brand strategy
What We Did
The Outcome
Craft an identity for an internal organization at Comcast that specializes in resources for upskilling and education
The Dojo at Comcast is an immersive “upskilling program” where full-stack teams learn contemporary engineering, product development, and agile methodologies.
A brand identity and strategy component aimed at propelling the Dojo
Therum developed the brand identity and strategy to help the Dojo thrive within the broader Comcast ecosystem.
From initial sketches and concepts through two rounds of revisions
Inspired by the bright colors and boldness of the DevX Strategy logo, the parent organization, the design process began with initial sketches and concepts.
Through two rounds of revisions, we honed in on a final version of the logo, refining its configuration so it fit the vision of the Comcast Dojo.
A minimal and clean identity
The Dojo mark design emphasizes clean and minimalistic aesthetics, featuring strong, sleek lines.
The Dojo mark
Water bottle concept
Office signage concept
Tote bag concept
Stationery concept
The creation of a compelling mark for an emerging program
The Dojo project drew positive feedback from leaders within Comcast, who recognized its significance for the organization.
The design was praised as a strong advancement in shaping the future of the program.
A clear connection to the parent, with the versatility to stand on its own
Beyond mere brand recognition, the overarching objective of this mark was to craft a symbol capable of functioning as a derivative of a larger brand while simultaneously asserting its individuality.
It needed to exhibit a clear connection to its parent brand while also establishing its distinct identity, so it would be versatile and able to stand on its own.