The Healing Collective
The Healing Collective
Overview
- Visual Creative
What We Did
The Outcome
Entrusted with a text-based logo for the brand, Therum set out to embody its vision for a minimal, straightforward aesthetic, distilling the practice's essence into a simple yet impactful mark through careful typography and design.
Craft Identity for a mental health practice
We ran the identity end to end, from reference board to applied mark
Therum worked straight with the practice. We gathered the reference, drew the concept set, took the chosen route through to a final lockup, then applied it ourselves: a circular avatar for the practice's social profile, a journal cover, a branded bottle, and an embossed version on textured paper. One studio held the whole chain, so the mark stamped into paper is the same decision that got made on the type board weeks earlier.
A minimal and clean identity
Drawing on vintage type labels and the elegance of serif fonts, and enriched with floral elements, Therum curated a color palette pulled straight from floral samples. The serif, text-centric mark reads as bold and instantly recognizable, adding a premium, high-quality feel.
The creation of a compelling mark for an emerging program
The practice grew to a full staff
The identity helped The Healing Collective realize its vision, and the practice continues to thrive, a full staff now serving clients across the NYC area with essential support and care.
A mark made to grow with the practice
We drew the identity from vintage type labels and floral samples and kept the mark simple. A timeless mark gives a growing practice something steady to build on.