Case Study

The Healing Collective

Entrusted with a text-based logo for the brand, Therum set out to embody its vision for a minimal, straightforward aesthetic — distilling the practice's essence into a simple yet…
Project snapshot
Delivered

Overview

Entrusted with a text-based logo for the brand, Therum set out to embody its vision for a minimal, straightforward aesthetic — distilling the practice's essence into a simple yet impactful mark through careful typography and design.
Client — The Healing Collective

What We Did

Drawing on vintage type labels and the elegance of serif fonts, and enriched with floral elements, Therum curated a color palette pulled straight from floral samples. The serif, text-centric mark reads as bold and instantly recognizable, adding a premium, high-quality feel that elevates the brand's perception.
Visual Creative

The Outcome

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Craft Identity for a mental health practice

Entrusted with a text-based logo for the brand, Therum set out to embody its vision for a minimal, straightforward aesthetic — distilling the practice's essence into a simple yet impactful mark through careful typography and design.

A minimal and clean Identity

Drawing on vintage type labels and the elegance of serif fonts, and enriched with floral elements, Therum curated a color palette pulled straight from floral samples. The serif, text-centric mark reads as bold and instantly recognizable, adding a premium, high-quality feel that elevates the brand's perception.

The creation of a compelling mark for an emerging program

The identity helped The Healing Collective realize its vision, and the practice continues to thrive — a full staff now serving clients across the NYC area with essential support and care.

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