Taste Creators
Taste Creators
Overview
- The logotype
- Don't Sleep On Em
- Tasty Vibes poster routes
- Tasty Vibes 2K18 lineup
- The Recipe, four week course
- The Recipe, workshop series
What We Did
The Outcome
Taste Creators needed one mark that could sit on every programme, and a way for each new one to look like part of the same house.
Taste Creators ran a few things at once: a playlist, a live showcase, a course, and artwork for the artists around it.
Each had its own audience and its own surface, from square social posts to vertical stories to streaming thumbnails and event flyers.
We drew the monograms and the logotype, then stayed on to make the work itself.
That meant the playlist mark and its square video template, the showcase poster routes and the per artist flyer set, the flat lay system behind the course and the artist development weekend, an apparel spot, and cover art and social headers for artists on the roster. Static, motion and template work, mostly sized for social and for the room.
Each programme got a container built once and then refilled.
The mark began as a sheet of monogram routes. The sheet ran the initials every way they would go: stacked, boxed, circled, brushed, struck through, set in a triangle, drawn as a single ligature. Putting them all on one page made the choice a comparison.
The playlist videos are a single square composition: an aerial cloud plate, the coral outline monogram, the hashtag, and a faint polygon ring that moves with the audio. Every track runs through it unchanged.
The course is one layout with a red headline and a syllabus column, rebuilt for each week. The second showcase is one lineup layout where the cut out portrait and the name swap out.
Identity first, then everything the identity had to carry.
The mark is a serif TASTE over letterspaced CREATORS, picked off a sheet of monogram routes, plus a reversed version for dark work.
A square video template for the playlist, so every track on it looks like the same programme.
An apparel spot for hoodies, tees, caps and beanies, cut for social and pointing at the online shop.
Poster routes for the showcase, in neon chrome and in marbled paper, each carrying the same date, venue, hours and partner marks.
For the second showcase, a playlist cover, a main flyer and a square card for each act on the bill.
The course returned as a workshop series, every card out of one layout.
The artist development weekend opened with a Friday mixer, then ran Saturday and Sunday sessions, one card for each.
Cover art and social headers for the artists around it, made to sit on streaming thumbnails and on the feed.
The work shipped as social posts, event flyers, playlist art and streaming artwork.
The showcase came back for a second edition, the course went out week by week and returned as a workshop series, the artist development weekend was built on the same flat lay as the course, and the merch spot pointed to the online shop.
Years of programmes came out of one monogram sheet and a handful of containers built to be refilled.
The work holds its shape because it’s built on a foundation.
We put the effort up front, so that every later post was a refill and still read as Taste Creators.
The system is the deliverable, and the posts are what comes out of it.