NetDiligence
NetDiligence
Overview
- Environmental graphics
- Wayfinding and directional signage
- Vertical banners
- Large-scale brand panels
- Exhibitor and partner templates
- Report design
What We Did
The Outcome
Dress a conference venue and keep every sponsor in its right place.
The Cyber Risk Summit runs across three days of workshops, panels, and networking, and almost every surface in the venue carries a message. NetDiligence needed the room signs, the podium, the balcony, the logo wall and the sponsor columns to read as one event rather than a stack of separate print jobs, and the sponsor hierarchy to be visible at a glance from across a ballroom.
Two years later the same brand had to hold on a printed report cover with no venue around it.
Full environmental graphic design for the NetDiligence annual conference
Therum was responsible for designing the full visual identity for the event environment, including banners, wayfinding, and signage. Our role was to ensure brand consistency and flow throughout every touchpoint of the attendee journey.
Everything is built from a small set of pieces: a faceted green field carrying the Philadelphia skyline, a deep navy band, an orange accent taken from the dot on the NetDiligence i, and a wide squared face for the city name. Bands cut across each piece on the same shallow diagonal, so a room sign and a sponsor column read as members of one family at different sizes.
Sponsor tiers get their own band colour, which means the hierarchy is carried by the graphic system rather than by type size alone. The placement plan set the sponsor columns around the ballroom before a single flat was drawn.
Map the space before you design for it
We approached the project as an immersive design exercise, mapping the physical space and identifying high-traffic areas that required visual guidance and brand storytelling. Through color segmentation, hierarchy, and repetition, we created a system that was both functional and visually unified.
For Philadelphia in 2022 we produced the podium wrap, the sponsor logo wall, a product column, the room signs and the sanitizing station panel, supplied as print ready flats with crop marks and colour bars.
A complete environmental graphic package for the NetDiligence Cyber Risk Summit
Vertical banners and directional signage. Wayfinding graphics and large-scale brand panels. Consistent design templates for exhibitors and partners.
For 2023 we rebuilt the wall, the balcony wrap, the product column and the full set of sponsor columns against a new sponsor list. The year changed in the summit logo, the columns were re-tiered, and nothing else had to be redesigned.
The 2024 report, concepts. Cover concepts on one sheet, three directions underneath. Cover concepts for the 2024 report, drawn across three directions: binary and data numbers, data flow and tunnels, and a lit circuit city. Navy, orange and blue fields, the title set high, low or reversed as an outline.
Interior treatments. Three ways to dress the same spread. Three interior graphic treatments applied to the same data spread: yellow circuit traces and dots, grey chevrons and bars at the head, and periwinkle layered panels with arrow clusters. Same data, same layout, a different dress each time so the client could pick a system, not a page.
The resolved covers. Orange circuit field, navy title block. The report resolved to the orange and yellow circuit direction, applied to the main cover and to a matching second cover, both carrying the product lockups along the foot. Spreads and web banners came off the same file.
The kit ran twice in Philadelphia and carried into print.
The cohesive visual system elevated the look and feel of the event, reinforcing NetDiligence’s professional identity and improving attendee navigation throughout the venue. The brand experience felt more intentional, structured, and premium across every visual element.
The 2022 set went to print as flats for the Philadelphia summit. The same system was rebuilt the following year with a new sponsor roster, the year updated in the summit logo and the columns re-tiered. In 2024 the same rules held on a report cover with no venue around it.
Environmental design is a systems problem, not an aesthetic one
This project reflects Therum’s ability to bridge brand and environment. We design experiences that don’t just inform, they immerse, ensuring every interaction is purposeful, connected, and built with human movement in mind.