Fujitsu

Fujitsu is a global ICT company delivering technology products, solutions, and services, from cloud and AI to cybersecurity and digital-workplace services, with a focus on innovation and digital transformation.

We came in alongside Amp Agency and took the design of the units themselves, working with the design team, copywriters and strategists. We set the layout: where the product sits, how far a headline can run before it has to break, what anchors the bottom edge of every unit, and where the sign off line can sit so it reads the same on a skyscraper as on a small banner. Several campaign lines, each one built out as a complete size suite rather than a hero and some offcuts.

Every unit follows one order: promise, then the product, then the sign off line, then the call to action. The smallest banner holds one line of headline, a shrunken product, a button and the logo, and nothing else fits; every larger size is that same order with more air around it. That is why the Square and the Leaderboard read as the same ad instead of separate designs that happen to share a colour, each one built to match Fujitsu's identity and communicate clearly.

A new set of assets, to help continued growth and marketing.

The banners ran across websites, social, and online publications, driving a measurable lift in traffic and lead generation. The collaboration between Therum, Amp Agency, and Fujitsu delivered a successful campaign that raised brand visibility and supported growth.

We decided the order of every banner before its size, so the smallest unit set the rules for the rest. That is why each format reads as the same ad, built to match the brand.