24:Ours
24:Ours
Overview
- Storycrafting
What We Did
The Outcome
Develop a modern and clean presentation deck for an emerging event company
24:Ours runs live events and a creative studio in Downtown Brooklyn, and needed one file for TheLoftSessions it could put in front of a partner, a brand or a venue.
24:Ours, a playground for creatives at the intersection of culture and community, is an experience and event company run by Goldie Harris of United Masters. Therum designed a clean, modern CAPES deck for the brand to use across pitching and marketing.
Therum designed the deck. The page order, the format and the way the photography carries every spread were ours. The roster, the dates and the shows themselves are the company's.
A clean, modern deck carried by photography from the shows
Photography from the loft shows carries every page, and the type sits on top in a condensed italic that matches the digital clock wordmark. Pages alternate between white and a dark photo wash so the deck breathes as it moves. One idea per page, a small section label bottom left, a large grey page number bottom right. Nothing competes with the picture.
A CAPES deck for TheLoftSessions
We delivered the deck: a cover for TheLoftSessions, a culture and community positioning page, a what we do page laying out the format, a demographics page built from labelled image cards over an age range, a page of previously featured talent, a future lineup page, a page of upcoming dates and a services page covering performance videos, social and website clips and live streaming.
The deck went out as the brand's pitch and marketing document
24:Ours used the deck across pitching and marketing, introducing the company, showing the concert format, naming the artists it had already put on stage and listing the dates coming next. Every page carries the wordmark and its own number, so a section can be pulled out and sent on its own without losing where it came from.
Simple enough to travel on its own
We gave the deck one idea per page and let the photography carry it. A clear structure first means any page can be sent on its own and still say who the brand is.