Case Study
Altice
Therum provided art direction for Altice across website headers, web banner ads, email graphics, and large-format out-of-home posters. The work transformed holiday assets — icons…
01
Elevate digital and OOH assets for Altice holiday + product promotions
Back to top Light Dark Contact Therum Creative Studios 2026 Search × Where to?
02
Therum provided art direction for Altice across website headers, web banner ads, email graphics, and large-format out-of-home posters. The work transformed holiday assets — icons and sprites — into new, dynamic pieces, and used client-supplied device assets to build templates for TV service offerings.
Elevate digital and OOH assets for Altice holiday + product promotions
03
Web Banners Landing Page Graphics Large Format Posters
Therum provided art direction for Altice across website headers, web banner ads, email graphics, and large-format out-of-home posters. The work transformed holiday assets — icons and sprites — into new, dynamic pieces, and used client-supplied device assets to build templates for TV service offerings.
04
The goal was to craft compositions that elevated previous work while staying rooted in the brand system. Therum played with the scale of type and design elements to carry product and service messaging, balancing fresh ideas with brand coherence for a cohesive, impactful identity across platforms.
The goal was to craft compositions that elevated previous work while staying rooted in the brand system. Therum played with the scale of type and design elements to carry product and service messaging, balancing fresh ideas with brand coherence for a cohesive, impactful identity across platforms.
05
A new direction saw much success.
Many of the designs shipped directly into campaigns or were turned into reusable templates, keeping them relevant and efficient across future marketing initiatives.
06
Many of the designs shipped directly into campaigns or were turned into reusable templates, keeping them relevant and efficient across future marketing initiatives.
