Case Study
KSG
Kenneth St George is a Brooklyn-based photographer by way of Philadelphia, working in commercial, editorial, and documentary projects. Since 2016 he has shot for Nike, HBO,…
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Craft Identity for Kenny St George - Elevating a Photographer's Brand Presence
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Kenneth St George is a Brooklyn-based photographer by way of Philadelphia, working in commercial, editorial, and documentary projects. Since 2016 he has shot for Nike, HBO, Converse, Revolt, and Super Bowl champion Victor Cruz, among others — combining sport and culture while capturing the humanity of his subjects.
Craft Identity for Kenny St George - Elevating a Photographer's Brand Presence
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A unique visual mark
Kenneth St George is a Brooklyn-based photographer by way of Philadelphia, working in commercial, editorial, and documentary projects. Since 2016 he has shot for Nike, HBO, Converse, Revolt, and Super Bowl champion Victor Cruz, among others — combining sport and culture while capturing the humanity of his subjects.
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Therum set out to establish a singular identity for Kenneth St George that captured his commercial, editorial, and documentary work — exploring monograms that weave Kenny's initials into the mark.
Therum set out to establish a singular identity for Kenneth St George that captured his commercial, editorial, and documentary work — exploring monograms that weave Kenny's initials into the mark.
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A strong logo for a growing brand.
The result is a minimal mark that works as both logo and watermark on Kenny's photography — simple enough to integrate seamlessly, with room to extend onto apparel and stationery across digital and physical platforms.
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The result is a minimal mark that works as both logo and watermark on Kenny's photography — simple enough to integrate seamlessly, with room to extend onto apparel and stationery across digital and physical platforms.
