KSG

Kenneth St George is a Brooklyn-based photographer by way of Philadelphia, working in commercial, editorial, and documentary projects. Since 2016 he has shot for Nike, HBO, Converse, Revolt, and Super Bowl champion Victor Cruz, among others, combining sport and culture while capturing the humanity of his subjects.

Kenny came to us directly, so we owned the identity outright, from reference gathering through the concept routes to the final monogram and the pieces it lands on. The deliverable was a single mark that could be a logo on a card, a woven label on a cap and a watermark on a photograph without a second version being drawn for each one.

We built a board of monograms first, ligatured serifs, circular badges, stacked initials, to find which kinds survive at stamp size. Then we put the concept routes on a single sheet: badge lockups with the full name set around a ring, a heavy sans KSG with the middle letter threading through it, a high-contrast serif cut, a boxed vertical stack, a lone serif initial in a badge. The final draws the initials at one hairline weight, the middle and last letters as overlapping circles, inside a ring that breaks to let the name in.

Therum set out to establish a singular identity for Kenneth St George that captured his commercial, editorial, and documentary work, exploring monograms that weave Kenny's initials into the mark.

The result is a minimal mark that works as both logo and watermark on Kenny's photography, simple enough to integrate cleanly, with room to extend onto apparel and stationery across digital and physical platforms.

Our mission is to provide timeless solutions, so we kept Kenny's identity to one minimal mark. It works as both logo and watermark on his photography.