Case Study

Not A Bad Life

An apparel project for Not A Bad Life: graphics for Hug Your Homies, a mental health message about checking in on your friends and one of the brand's best selling products.
Project snapshot
Delivered

Not A Bad Life

Overview

An apparel project. We created the apparel graphics for one of Not A Bad Life's best selling products, Hug Your Homies, a mental health message about checking in on your friends.
  • Initial concept
  • Apparel graphics
  • T-shirts
  • Hoodies

What We Did

We produced the initial concept for Hug Your Homies, then designed the t-shirts and hoodies that carry it.

The Outcome

Hug Your Homies is one of Not A Bad Life's best selling products, and the brand has been moving that shirt pretty well.
ClientNot A Bad Life
Agency partnerTherum
Started2023
Launched2023
DurationFebruary to May 2023
01. The Ask

Apparel graphics for one of the brand's best selling products

Back graphic: stacked Hug Your Homies type over hugging daisiesFront graphic: Make Sure You Hug Your Homies set on an arc
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An apparel project for Not A Bad Life: the graphics for Hug Your Homies, one of the brand's best selling products.

White type, two line chest lockup, small and large placements
02. Our Role

We created the apparel graphics for one of Not A Bad Life's best selling products, Hug Your Homies, a mental health message about checking in on your friends.

Black hoodie, two line chest lockup, sleeve hit, full back deck
03. Our Approach

We produced the initial concept, then designed the t-shirts and hoodies

White type, two line chest lockup, small and large placementsWhite type, chest lockup broken to three linesWhite type with the back graphic scaled up, headline droppedGreen type colourway, headline and chest lockup in greenWhite type, two line chest lockup, tighter back graphicWhite type, three line chest lockup, headline held highWhite type with the characters run to the sheet edgeYellow type colourway with the daisy limbs drawn in yellow
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04. Key Outputs

T-shirts and hoodies for Hug Your Homies

Black hoodie, two line chest lockup, sleeve hit, full back deckThree line chest lockup with the wordmark added under the sleeveBack deck without the headline, characters printed largerGreen type colourway on black, front and back
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Mint green hoodie, white two line chest lockup, full back deckThree line chest lockup with wordmark under the sleeve hitBack deck without the headline, characters carried aloneYellow type colourway on mint green, front and back
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Arc headline drawn as outline, wordmark at the footSame headline broken to two lines for a wider blockStacked headline over the daisy pair, all in outlineThe hugging daisies alone, filling the page
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05. The outcome

The brand has been moving that shirt pretty well

Mint green hoodie, white two line chest lockup, full back deck

Hug Your Homies is one of Not A Bad Life's best selling products.

Back deck without the headline, characters printed larger
06. Philosophy

Check in on your friends

Back graphic: stacked Hug Your Homies type over hugging daisies

Hug Your Homies is a mental health message about checking in on your friends.

Ready to create something amazing?