Grassroutes Podcast Media Kit

A red and navy maze print runs through the whole kit, cut on a diagonal so it enters from a corner and leaves the rest of the page clear. Headings are built the same way every time, a light word over a bold one: know your routes, know your hosts, know our stats. Hosts appear as black and white portraits inside circles, each name set in a single accent colour. Every page carries its number in grey at the top right.

We delivered the full kit: an intro page on how the show started, a page for each host with a portrait and a bio, a promotional campaigns page showing the audio promo, the video promo and the cover for one episode, a page of platforms and featured guests, a press and media wall of publication marks, a stats page and a contact page carrying the logo and the team's details.

The media kit won the show a live show and partnership deals with WeWork and a couple of other partners. It shipped to support the show's brand partnerships, with the hosts, the guest list, the press coverage and the promo formats all in one file. The promotional campaigns page shows a partner what an episode rollout actually looks like: an audio promo, a video promo and a cover for the episode.

We gave the kit one pattern and one way of building every heading before filling a single page. A clear system lets the hosts, the guests and the formats sit together in one file a partner can read at a glance.