Bengineers

Designing the identity for BENgineers, an internal organization within Comcast, derived from our Black Employee Network ERG.

We were the design partner, working closely with Group Leader Mumin Ransom. That put the whole arc with us: the reference board, a wide concept round, the final mark with its variants, and how it would sit on the things the group actually makes.

The concept round tried several ways to say technologist and network at once: a plain gear, a gear around a raised fist, a gear around an atom, a gear filled with circuit board tracery. The route we took fused the two instead of stacking them. The gear's inner rings resolve into a circuit node, and traces run out of one side as if the teeth were a pin header. Mechanical form, electronic detail, a single contour. In the wordmark, the network's initials sit heavy and the rest of the name sits light, so the network stays legible inside the word.

The mark ships stacked and inline, with and without the name set beside it, plus the palette. That spread is what lets it sit on a tee, a crew and the screens at a conference without anyone redrawing it.

The redesign helped evolve a small organic group into a thriving organization of 150+ and growing. BENgineers has grown into an integral part of conferences hosted at Comcast's campus and made a tangible impact across both the Comcast tech community and the broader Black community, producing shirts, crews, and initiatives that foster unity, empowerment, and representation.

We looked for the idea underneath the name before drawing anything, then let mechanical form and electronic detail share a single contour. A mark built on that kind of foundation can grow with the group it stands for.