Visual Creative
The discipline
We offer focused design, branding, and visual creative services built to strengthen how your brand shows up. Our work spans industries and audiences, combining strategy with execution to deliver visuals that connect. Whether you need to sharpen your digital presence or build a full identity system, we create with clarity and intent.
Subservices
Inside Visual Creative.
Brand Identity Systems
What it is
The full visual foundation — logo, type, color, and the rules that hold them together. Built as a system, not a one-off mark, so it works everywhere your brand shows up.
Who it’s for
New brands starting from zero, and established ones whose identity has drifted out of sync with what they’ve become.
When you might need it
You’re launching, repositioning, or tired of every touchpoint looking like a different company.
Associated
Style Guides & Brand Manuals · Visual Systems & Design Ops · Brand Storytelling
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Creative & Art Direction
What it is
The point of view that makes everything cohere. We set the visual direction — references, rules, taste — and hold every asset to it.
Who it’s for
Teams with output but no throughline, or campaigns that need one strong eye across many hands.
When you might need it
The work is getting made but nothing feels like it belongs together.
Associated
Campaign Design · Content Design · Photography & Production direction
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Motion Graphics & Animated Assets
What it is
Design that moves — animated identities, campaign spots, product motion, and the small details that make interfaces feel alive.
Who it’s for
Brands whose story plays out on screens: social, broadcast, web, events.
When you might need it
Static assets are flattening your message, or a launch needs energy a still frame can’t carry.
Associated
Campaign Design · Web & Digital Design · Immersive Experiences
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Campaign Design
What it is
One idea, built to travel — key visual through every size, channel, and surface it has to live on. OOH to social to print, designed as a family.
Who it’s for
Marketing teams shipping a moment: launches, seasons, announcements, activations.
When you might need it
You have the message and the media plan, and now it has to look like something.
Associated
Creative & Art Direction · Motion Graphics & Animated Assets · Integrated Campaign & Growth
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Content Design
What it is
The everyday layer — social templates, editorial graphics, decks, one-pagers. Designed once as a kit, so volume never erodes quality.
Who it’s for
Teams publishing constantly who need the hundredth post to look as considered as the first.
When you might need it
Output is outpacing design, and it’s starting to show.
Associated
Visual Systems & Design Ops · Campaign Design · Storycrafting
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Web & Digital Design
What it is
Sites and digital surfaces designed from the brand out — structure, interface, and interaction that carry identity instead of diluting it.
Who it’s for
Brands whose site is the first impression, the storefront, or both.
When you might need it
The digital presence lags what the brand has become — or doesn’t exist yet.
Associated
Digital Experiences · Visual Systems & Design Ops · Motion Graphics & Animated Assets
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Packaging & Product Design
What it is
The brand at arm’s length — packaging, product surfaces, and unboxing designed to be picked up, not scrolled past.
Who it’s for
Physical-product brands where the shelf or the doorstep is the real first touchpoint.
When you might need it
You’re going to retail, refreshing a line, or the product outgrew its box.
Associated
Brand Identity Systems · Campaign Design · Production Support
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Presentation & Pitch Decks
What it is
Decks that argue for you — narrative structure and design working together so the room follows, believes, and remembers.
Who it’s for
Founders raising, teams selling in, anyone whose next step depends on a room saying yes.
When you might need it
The stakes of the meeting are higher than the deck you have.
Associated
Storycrafting · Content Design · Creative & Art Direction
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Style Guides & Brand Manuals
What it is
The rulebook — usage, spacing, color, tone, and every do-and-don’t, documented so the system survives contact with other hands.
Who it’s for
Brands handing identity to agencies, franchisees, or growing internal teams.
When you might need it
More people are touching the brand than built it.
Associated
Brand Identity Systems · Visual Systems & Design Ops · Brand Management
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Visual Systems & Design Ops
What it is
The infrastructure under the design — component libraries, templates, file architecture, and workflows that make good output the default.
Who it’s for
In-house teams scaling output without scaling headcount.
When you might need it
Every new asset starts from scratch and it’s costing you weeks.
Associated
Style Guides & Brand Manuals · Content Design · Process Innovation
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Production Support
What it is
Execution muscle inside your system — resizes, adaptations, rollouts, and print-ready mechanicals handled fast and to spec.
Who it’s for
Teams with direction locked who need volume delivered without drift.
When you might need it
The campaign is approved and now there are two hundred assets to make.
Associated
Campaign Design · Content Design · Production
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Visual Audits & Consulting
What it is
A structured read on where your visual brand actually stands — what’s working, what’s drifting, and the prioritized path to fix it.
Who it’s for
Leaders who sense the brand is off but can’t name where.
When you might need it
Before a rebrand, after a merger, or any time the touchpoints stopped matching the ambition.
Associated
Brand Identity Systems · Consulting · Style Guides & Brand Manuals
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Pricing
Structured, not mysterious.
Pricing is based on scope — not assumptions. We do not sell undefined creative labor. Full structure shared in consultation.
The work
The Visual Creative collection.
Filter and search the collection below.
SiriusXM sought to evolve its digital identity with a refreshed design system that aligned across platforms and modernized the user experience. We helped create…
VF Corp / Timberland tapped Therum to manage and design the ecommerce buyflow, developing a global brand and design system that unified the digital…
Therum has collaborated with leading agencies to deliver work spanning identity, digital, and experiential, extending their capabilities and strengthening client outcomes.
Essence Magazine x Jergens partnered with Therum and Citi Unlimited to produce motion graphics for a skincare campaign video, bringing the story to life…
Grey Goose x Essence engaged Therum to produce motion graphics for a seasonal campaign, showcasing three cocktails with fresh, animated visuals that captured the…
Mouse Jones tapped Therum for Deadass: A Comedy Show, partnering on brand design, motion graphics, and event visuals that elevated the live experience.
Kamoti partnered with Therum and Kingsland to design out-of-home campaigns, in-store signage, and event graphics, extending the brand experience across digital and social.
Sony ATV engaged Therum to design concepts for artist-focused promotions, unifying OOH, social, and digital channels into a cohesive campaign approach.
NetDiligence partnered with Therum to design signage and banners for its annual conference, creating a cohesive visual system for the event.
HMGE: Homecoming marked a Therum-led tribute to Bydia Wilson, developed as a passion project to design and produce visuals for an event honoring his…
Margin and Market was a Sidemoney x Foot Locker activation produced by Therum, bringing the brand to life through experiential design and storytelling.
Philadelphia Transit Authority is a Therum-led exploration into transit design, reimagining incomplete projects and today’s networks as a vision case study for stronger urban…
Fog partnered with Therum and Kingsland to craft marketing and concept event decks, translating ideas into cohesive, presentation-ready narratives.
Converse tapped Therum to craft presentation decks that shaped marketing concepts and event strategies into clear, compelling narratives.
Westside Exotics partnered with Therum to build a website for its exotic snack retail business, creating a digital storefront tailored to unique products and…
The Sidemoney Company partnered with Therum on full-scale brand collaboration, spanning web, social, and identity design to shape a cohesive presence.
Ford Motor Company partnered with Therum and VMLY&R to support its digital rebrand through UX and UI design, crafting page layouts, components, and a…
JP Morgan Chase tapped Therum to unify its digital and physical communications, transforming the brand’s touchpoints into a consistent, user-centered experience across web, email,…
Jaywalk Whiskey / NY Distilling partnered with Therum, Kingsland, and Lineout to design and develop a halo site, unifying storytelling and experience into a…
JP Morgan Chase tapped Therum to unify its digital and physical communications, transforming the brand’s touchpoints into a consistent, user-centered experience across web, email,…
Lobos partnered with Therum and Kingsland to execute large-scale campaigns through OOH, digital, social, email, and print design, strengthening the brand’s visibility and impact.
Lapstone & Hammer tapped Therum to support the development of a new Saucony silhouette, collaborating on design strategy and creative direction to bring the…
Spectrum partnered with Therum and Lift Agency to shape art direction and design strategy, producing bold, cohesive email communications aligned with the brand’s vision.
Mama Photog tapped Therum to reimagine her brand identity, unifying her photography practice and new ventures through cohesive rebrands and brand builds that elevated…
JP Morgan Chase tapped Therum to unify its digital and physical communications, transforming the brand’s touchpoints into a consistent, user-centered experience across web, email,…
A major retailer and boutique agency partnered with us to launch a new menswear brand from the ground up. From name to identity to…
Visa and CannonballSF tapped us to reimagine a full scale Out of Home campaign that could bring their refreshed identity to life after earlier…
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