Visual Creative
The discipline
Print, OOH, and the physical world. Brand identity, logo systems, art direction, motion graphics, campaign design, packaging, style guides, and visual systems. Anything that exists outside a screen: billboard, bus wrap, broadcast.
Subservices
Inside Visual Creative.
Brand Identity Systems
What it is
The mark and the system around it: type, colour, layout, and how they behave together.
Who it’s for
Brands being drawn for the first time, or redrawn.
When you might need it
At the start, or when the current one has stopped holding.
Associated
Creative & Art Direction · Motion Graphics & Animated Assets · Campaign Design · Content Design · Packaging & Product Design · Presentation & Pitch De
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Creative & Art Direction
What it is
One eye across the work, deciding what stays and what goes.
Who it’s for
Projects with more than one maker.
When you might need it
When many hands need one vision.
Associated
Brand Identity Systems · Motion Graphics & Animated Assets · Campaign Design · Content Design · Packaging & Product Design · Presentation & Pitch Deck
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Motion Graphics & Animated Assets
What it is
The identity in motion, built as a kit rather than a one-off animation.
Who it’s for
Brands that live on screens that move.
When you might need it
When the static brand has no moving version.
Associated
Brand Identity Systems · Creative & Art Direction · Campaign Design · Content Design · Packaging & Product Design · Presentation & Pitch Decks · Style
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Campaign Design
What it is
A campaign drawn as a system, so every size after the first inherits from it.
Who it’s for
Campaigns with more than a hero asset.
When you might need it
Before the two hundred resizes.
Associated
Brand Identity Systems · Creative & Art Direction · Motion Graphics & Animated Assets · Content Design · Packaging & Product Design · Presentation & P
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Content Design
What it is
The recurring assets a brand publishes, templated so they hold at volume.
Who it’s for
Brands publishing weekly.
When you might need it
When the tenth post costs as much as the first.
Associated
Brand Identity Systems · Creative & Art Direction · Motion Graphics & Animated Assets · Campaign Design · Packaging & Product Design · Presentation &
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Packaging & Product Design
What it is
The thing in the hand: structure, surface, and how it reads on a shelf.
Who it’s for
Brands with something physical to sell.
When you might need it
Before the print run.
Associated
Brand Identity Systems · Creative & Art Direction · Motion Graphics & Animated Assets · Campaign Design · Content Design · Presentation & Pitch Decks
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Presentation & Pitch Decks
What it is
A deck built to be argued from, with the template underneath it.
Who it’s for
Anyone raising, pitching or teaching.
When you might need it
When the deck is the meeting.
Associated
Brand Identity Systems · Creative & Art Direction · Motion Graphics & Animated Assets · Campaign Design · Content Design · Packaging & Product Design
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Style Guides & Brand Manuals
What it is
The rules written down, so the next person making an asset does not have to ask.
Who it’s for
Brands handing work to rotating hands.
When you might need it
When every new vendor asks the same questions.
Associated
Brand Identity Systems · Creative & Art Direction · Motion Graphics & Animated Assets · Campaign Design · Content Design · Packaging & Product Design
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Visual Systems & Design Ops
What it is
The libraries, files and naming that decide whether a system survives contact with a team.
Who it’s for
Teams where the system keeps drifting.
When you might need it
When the files are the bottleneck.
Associated
Brand Identity Systems · Creative & Art Direction · Motion Graphics & Animated Assets · Campaign Design · Content Design · Packaging & Product Design
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Production Support
What it is
Finishing, resizing and preparing artwork so it ships correct to every spec.
Who it’s for
Anyone with a printer or a publisher waiting.
When you might need it
At the end, where the work is usually lost.
Associated
Brand Identity Systems · Creative & Art Direction · Motion Graphics & Animated Assets · Campaign Design · Content Design · Packaging & Product Design
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Visual Audits
What it is
Looking at everything a brand has made and telling it the truth about what is there.
Who it’s for
Brands who suspect the work has drifted.
When you might need it
Before a rebrand is commissioned on a hunch.
Associated
Brand Identity Systems · Creative & Art Direction · Motion Graphics & Animated Assets · Campaign Design · Content Design · Packaging & Product Design
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Pricing
Structured, not mysterious.
Pricing is based on scope, not assumptions. We do not sell undefined creative labor. Full structure shared in consultation.
The work
The Visual Creative collection.
Filter and search the collection below.
SiriusXM sought to evolve its digital identity with a refreshed design system that aligned across platforms and modernized the user experience. We helped create that identity along with the extensive design system featured across the SiriusXM ecosystem.
Timberland needed a design system that could support its large-scale ecommerce ecosystem and maintain consistency across multiple regions and platforms. The challenge was to organize, streamline, and scale the design framework while preserving the brand’s heritage and visual strength.
Therum has collaborated with leading agencies to deliver work spanning identity, digital, and experiential, extending their capabilities and strengthening client outcomes.
Jergens partnered with Essence and Citi Unlimited to create “Reveal Your Glow,” a video highlighting beauty and self-care through storytelling. The opportunity was to design lower thirds, title cards, and transition graphics that matched the campaign’s tone and visual direction.
Grey Goose, in partnership with Citi Unlimited and Essence Magazine, developed a video series titled “Toast to Black Fashion.” The opportunity was to create motion graphics, title cards, and lower thirds that supported the collaboration’s storytelling while aligning with each brand’s visual identity.
Mouse Jones brought Therum onto Deadass: A Comedy Show for the brand design, the motion graphics and the visuals that ran in the room on the night.
Kamoti partnered with Therum and Kingsland to design out-of-home campaigns, in-store signage, and event graphics, extending the brand experience across digital and social.
Design concepts for a Sony ATV project with 14th and Market: artist-focused promotions, mostly for social media, unifying OOH, social, and digital channels into a cohesive campaign approach.
NetDiligence partnered with Therum to design signage and banners for its annual conference, creating a cohesive visual system for the event.
HMGE: Homecoming was created as a tribute to Bydia Wilson, blending music, art, and community energy into one collective moment.
Margin and Market was a Sidemoney x Foot Locker activation produced by Therum, bringing the brand to life through experiential design and storytelling.
Transit in the Philadelphia region has long faced systemic gaps, “transit deserts” where meaningful rail or frequent service is missing, legacy plans that were never built because of world wars or politics, and corridors that could benefit from modern layering of heavy rail, light rail, and regional service.
Converse tapped Therum to craft presentation decks that shaped marketing concepts and event strategies into clear, compelling narratives.
The Sidemoney Company partnered with Therum on full-scale brand collaboration, spanning web, social, and identity design to shape a cohesive presence.
Ford, in collaboration with VMLY&R, aimed to modernize its digital experience. The goal was to unify design and functionality across multiple touchpoints while maintaining the strength and familiarity of the Ford brand.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
Create an informative microsite for a new whiskey brand that communicates story, product, and craft through a simple but bold digital experience.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
Lobos partnered with Therum and Kingsland to execute large-scale campaigns through OOH, digital, social, email, and print design, strengthening the brand’s visibility and impact.
Lapstone and Hammer went to Saucony for something past a capsule release: a silhouette that did not exist yet. The work put a heritage running shoe and a lifestyle one in the same drawing and asked which parts of each were worth keeping.
Spectrum partnered with Therum and Lift Agency to shape art direction and design strategy, producing bold, cohesive email communications aligned with the brand’s vision.
Mama Photog was evolving from a single photography practice into a multi-faceted creative brand with four branches, Mama Photog (personal), Mama Photog Brand, Creative Mama Home, and Glow Black Girl Glow.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
A major retailer and boutique agency partnered with us to launch a new menswear brand from the ground up.
Visa and CannonballSF tapped us to reimagine a full scale Out of Home campaign that could bring their refreshed identity to life after earlier concepts missed the mark.
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