Storycrafting
The discipline
We understand that powerful storytelling is at the heart of every successful brand. Our storycrafting process begins with a deep dive into your brand’s essence, mission, and audience, allowing us to uncover the narratives that resonate most. We believe that every story should reflect the unique voice and values of your brand, creating a genuine connection with your audience that drives engagement and loyalty.
Subservices
Inside Storycrafting.
Advertising Copywriting
What it is
Craft compelling advertising copy that captivates audiences, drives engagement, and boosts brand visibility effectively.
Who it’s for
Campaigns that live or die on a line.
When you might need it
Before the media spend locks.
Associated
Brand Naming · Brand Storytelling · Content Audits
See the work ↓
Brand Naming
What it is
Creating a higher spacing and how people move through a unique and impactful campaign.
Who it’s for
New ventures and products that need to be called something forever.
When you might need it
Before the trademark search, the domain, the tattoo.
Associated
Advertising Copywriting · Brand Storytelling · Content Audits
See the work ↓
Brand Storytelling
What it is
Craft compelling narratives that engage audiences and convey your brand’s core values effectively.
Who it’s for
Brands with history and no narrative.
When you might need it
When "about us" reads like a filing.
Associated
Advertising Copywriting · Brand Naming · Content Audits
See the work ↓
Content Audits
What it is
Evaluate current content effectiveness, uncovering insights to enhance engagement and strategic alignment.
Who it’s for
Teams sitting on years of content nobody maps.
When you might need it
Before the next content plan repeats the last.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Creative Direction
What it is
Guide visual storytelling and brand identity, shaping cohesive experiences that captivate and engage audiences.
Who it’s for
Narrative-led projects needing one voice across many hands.
When you might need it
From concept — coherence can’t be retrofitted.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Ghostwriting
What it is
Craft authentic narratives and articulate voices, transforming ideas into compelling content that resonates deeply.
Who it’s for
Founders and executives with ideas and no hours.
When you might need it
When the byline matters and the calendar disagrees.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Multimedia Storytelling
What it is
Combine various media formats to create immersive narratives that engage and captivate diverse audiences effectively.
Who it’s for
Stories that need more than one medium to land.
When you might need it
Campaigns, documentaries, launches.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Narrative Development
What it is
Craft compelling narratives that resonate with your audience, enhancing brand identity and communication strategies.
Who it’s for
Brands and projects needing the story architected.
When you might need it
Before scripts, sites, or decks get written.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Script Writing
What it is
Craft engaging scripts that captivate audiences, enhancing storytelling for various media platforms.
Who it’s for
Video, audio, and events that need words that speak.
When you might need it
Pre-production — the edit can’t fix the script.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Social Media Storytelling
What it is
Create compelling narratives for social media, fostering audience connection and engagement through relatable content.
Who it’s for
Brands narrating in feeds without flattening.
When you might need it
When the story has to survive the scroll.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Storyboarding
What it is
Visualize your ideas with detailed storyboards, guiding projects and ensuring cohesive storytelling across media.
Who it’s for
Productions that can’t afford to discover problems on set.
When you might need it
Pre-production, every time.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Tagline and Slogan Development
What it is
Craft compelling taglines and slogans that encapsulate your brand's essence, resonating with your audience.
Who it’s for
Brands that need the whole thing in five words.
When you might need it
Rebrands, launches, campaigns.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Tone of Voice Development
What it is
Define your brand's unique tone of voice, ensuring consistency and authenticity across all communications.
Who it’s for
Brands that sound different every time they type.
When you might need it
When more than two people write as the brand.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Website Copywriting
What it is
Crafting engaging web content that captivates visitors and drives conversions seamlessly.
Who it’s for
Sites designed beautifully around placeholder text.
When you might need it
Alongside design — never after.
Associated
Advertising Copywriting · Brand Naming · Brand Storytelling
See the work ↓
Pricing
Structured, not mysterious.
Pricing is based on scope — not assumptions. We do not sell undefined creative labor. Full structure shared in consultation.
The work
The Storycrafting collection.
Filter and search the collection below.
SiriusXM sought to evolve its digital identity with a refreshed design system that aligned across platforms and modernized the user experience. We helped create…
VF Corp / Timberland tapped Therum to manage and design the ecommerce buyflow, developing a global brand and design system that unified the digital…
Therum has collaborated with leading agencies to deliver work spanning identity, digital, and experiential, extending their capabilities and strengthening client outcomes.
Essence Magazine x Jergens partnered with Therum and Citi Unlimited to produce motion graphics for a skincare campaign video, bringing the story to life…
Grey Goose x Essence engaged Therum to produce motion graphics for a seasonal campaign, showcasing three cocktails with fresh, animated visuals that captured the…
Mouse Jones tapped Therum for Deadass: A Comedy Show, partnering on brand design, motion graphics, and event visuals that elevated the live experience.
Kamoti partnered with Therum and Kingsland to design out-of-home campaigns, in-store signage, and event graphics, extending the brand experience across digital and social.
Sony ATV engaged Therum to design concepts for artist-focused promotions, unifying OOH, social, and digital channels into a cohesive campaign approach.
NetDiligence partnered with Therum to design signage and banners for its annual conference, creating a cohesive visual system for the event.
HMGE: Homecoming marked a Therum-led tribute to Bydia Wilson, developed as a passion project to design and produce visuals for an event honoring his…
Margin and Market was a Sidemoney x Foot Locker activation produced by Therum, bringing the brand to life through experiential design and storytelling.
Philadelphia Transit Authority is a Therum-led exploration into transit design, reimagining incomplete projects and today’s networks as a vision case study for stronger urban…
Fog partnered with Therum and Kingsland to craft marketing and concept event decks, translating ideas into cohesive, presentation-ready narratives.
Converse tapped Therum to craft presentation decks that shaped marketing concepts and event strategies into clear, compelling narratives.
Westside Exotics partnered with Therum to build a website for its exotic snack retail business, creating a digital storefront tailored to unique products and…
The Sidemoney Company partnered with Therum on full-scale brand collaboration, spanning web, social, and identity design to shape a cohesive presence.
Ford Motor Company partnered with Therum and VMLY&R to support its digital rebrand through UX and UI design, crafting page layouts, components, and a…
JP Morgan Chase tapped Therum to unify its digital and physical communications, transforming the brand’s touchpoints into a consistent, user-centered experience across web, email,…
Jaywalk Whiskey / NY Distilling partnered with Therum, Kingsland, and Lineout to design and develop a halo site, unifying storytelling and experience into a…
JP Morgan Chase tapped Therum to unify its digital and physical communications, transforming the brand’s touchpoints into a consistent, user-centered experience across web, email,…
Lobos partnered with Therum and Kingsland to execute large-scale campaigns through OOH, digital, social, email, and print design, strengthening the brand’s visibility and impact.
Lapstone & Hammer tapped Therum to support the development of a new Saucony silhouette, collaborating on design strategy and creative direction to bring the…
Spectrum partnered with Therum and Lift Agency to shape art direction and design strategy, producing bold, cohesive email communications aligned with the brand’s vision.
Mama Photog tapped Therum to reimagine her brand identity, unifying her photography practice and new ventures through cohesive rebrands and brand builds that elevated…
JP Morgan Chase tapped Therum to unify its digital and physical communications, transforming the brand’s touchpoints into a consistent, user-centered experience across web, email,…
A major retailer and boutique agency partnered with us to launch a new menswear brand from the ground up. From name to identity to…
Visa and CannonballSF tapped us to reimagine a full scale Out of Home campaign that could bring their refreshed identity to life after earlier…
No matches. Clear the search or filters to see everything.