Immersive Experiences
The discipline
Spatial and experiential design. Pop-ups, events, space transformation, physical and digital hybrid. Designed for documentation and replication, not one-off execution.
Subservices
Inside Immersive Experiences.
Event Design
What it is
The whole path a person takes through an event, from the invite to the way out.
Who it’s for
Anyone putting people in a room on purpose.
When you might need it
Early, while the room can still change.
Associated
Pop-Up Strategy · Spatial Design · Brand Activation · Physical/Digital Integration · Experience Documentation
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Pop-Up Strategy
What it is
What a temporary space is for, and what it has to do in the time it exists.
Who it’s for
Brands taking a short lease on attention.
When you might need it
Before the space is signed.
Associated
Event Design · Spatial Design · Brand Activation · Physical/Digital Integration · Experience Documentation
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Spatial Design
What it is
The built environment: stage, set, surface, and everything a camera will frame.
Who it’s for
Events and spaces where the room is the medium.
When you might need it
When the venue is booked and empty.
Associated
Event Design · Pop-Up Strategy · Brand Activation · Physical/Digital Integration · Experience Documentation
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Brand Activation
What it is
A brand put in front of people physically, with something to do rather than watch.
Who it’s for
Brands who need to be met, not seen.
When you might need it
When awareness is fine and nobody has touched it.
Associated
Event Design · Pop-Up Strategy · Spatial Design · Physical/Digital Integration · Experience Documentation
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Physical/Digital Integration
What it is
The screens, sensors and second devices that make a room respond.
Who it’s for
Spaces where the phone is part of the experience.
When you might need it
When the digital layer is an afterthought.
Associated
Event Design · Pop-Up Strategy · Spatial Design · Brand Activation · Experience Documentation
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Experience Documentation
What it is
The record that lets the thing be rebuilt: the specs, the assets, the run of show.
Who it’s for
Anyone who will run this again in another city.
When you might need it
Built in from the start, not gathered after.
Associated
Event Design · Pop-Up Strategy · Spatial Design · Brand Activation · Physical/Digital Integration
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Pricing
Structured, not mysterious.
Pricing is based on scope, not assumptions. We do not sell undefined creative labor. Full structure shared in consultation.
The work
The Immersive Experiences collection.
Filter and search the collection below.
SiriusXM sought to evolve its digital identity with a refreshed design system that aligned across platforms and modernized the user experience. We helped create that identity along with the extensive design system featured across the SiriusXM ecosystem.
Timberland needed a design system that could support its large-scale ecommerce ecosystem and maintain consistency across multiple regions and platforms. The challenge was to organize, streamline, and scale the design framework while preserving the brand’s heritage and visual strength.
Therum has collaborated with leading agencies to deliver work spanning identity, digital, and experiential, extending their capabilities and strengthening client outcomes.
Jergens partnered with Essence and Citi Unlimited to create “Reveal Your Glow,” a video highlighting beauty and self-care through storytelling. The opportunity was to design lower thirds, title cards, and transition graphics that matched the campaign’s tone and visual direction.
Grey Goose, in partnership with Citi Unlimited and Essence Magazine, developed a video series titled “Toast to Black Fashion.” The opportunity was to create motion graphics, title cards, and lower thirds that supported the collaboration’s storytelling while aligning with each brand’s visual identity.
Mouse Jones brought Therum onto Deadass: A Comedy Show for the brand design, the motion graphics and the visuals that ran in the room on the night.
Kamoti partnered with Therum and Kingsland to design out-of-home campaigns, in-store signage, and event graphics, extending the brand experience across digital and social.
Design concepts for a Sony ATV project with 14th and Market: artist-focused promotions, mostly for social media, unifying OOH, social, and digital channels into a cohesive campaign approach.
NetDiligence partnered with Therum to design signage and banners for its annual conference, creating a cohesive visual system for the event.
HMGE: Homecoming was created as a tribute to Bydia Wilson, blending music, art, and community energy into one collective moment.
Margin and Market was a Sidemoney x Foot Locker activation produced by Therum, bringing the brand to life through experiential design and storytelling.
Transit in the Philadelphia region has long faced systemic gaps, “transit deserts” where meaningful rail or frequent service is missing, legacy plans that were never built because of world wars or politics, and corridors that could benefit from modern layering of heavy rail, light rail, and regional service.
Converse tapped Therum to craft presentation decks that shaped marketing concepts and event strategies into clear, compelling narratives.
The Sidemoney Company partnered with Therum on full-scale brand collaboration, spanning web, social, and identity design to shape a cohesive presence.
Ford, in collaboration with VMLY&R, aimed to modernize its digital experience. The goal was to unify design and functionality across multiple touchpoints while maintaining the strength and familiarity of the Ford brand.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
Create an informative microsite for a new whiskey brand that communicates story, product, and craft through a simple but bold digital experience.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
Lobos partnered with Therum and Kingsland to execute large-scale campaigns through OOH, digital, social, email, and print design, strengthening the brand’s visibility and impact.
Lapstone and Hammer went to Saucony for something past a capsule release: a silhouette that did not exist yet. The work put a heritage running shoe and a lifestyle one in the same drawing and asked which parts of each were worth keeping.
Spectrum partnered with Therum and Lift Agency to shape art direction and design strategy, producing bold, cohesive email communications aligned with the brand’s vision.
Mama Photog was evolving from a single photography practice into a multi-faceted creative brand with four branches, Mama Photog (personal), Mama Photog Brand, Creative Mama Home, and Glow Black Girl Glow.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
A major retailer and boutique agency partnered with us to launch a new menswear brand from the ground up.
Visa and CannonballSF tapped us to reimagine a full scale Out of Home campaign that could bring their refreshed identity to life after earlier concepts missed the mark.
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