Immersive Experiences
The discipline
At Therum, we specialize in creating immersive experiences that captivate and engage audiences across various platforms. Our approach blends creativity and technology, allowing us to craft environments that transport users into the heart of the experience. Whether through physical events, interactive installations, or virtual engagements, we strive to create memorable moments that resonate with participants and leave a lasting impression.
Subservices
Inside Immersive Experiences.
AR/VR Event Experiences
What it is
Experiences that engage audiences with interactive, unforgettable digital environments.
Who it’s for
Brands whose audience expects the future at the booth.
When you might need it
Flagship moments — launches, keynotes, festivals.
Associated
Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Brand Activation Events
What it is
Crafting dynamic brand activation events designed to captivate audiences and bring your brand to life.
Who it’s for
Brands turning presence into participation.
When you might need it
When awareness needs a heartbeat.
Associated
AR/VR Event Experiences · Branded Pop-up Experiences · Conference Experience Design
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Branded Pop-up Experiences
What it is
Immersive pop-up experiences that engage audiences and leave a lasting impression.
Who it’s for
Digital-first brands going physical for a moment.
When you might need it
Seasonal drops, launches, market tests.
Associated
AR/VR Event Experiences · Brand Activation Events · Conference Experience Design
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Conference Experience Design
What it is
Designing dynamic conference experiences that captivate attendees and elevate brand presence through innovation.
Who it’s for
Hosts who want the conference remembered, not attended.
When you might need it
From venue selection onward.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences
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Custom Event Staging & Set Design
What it is
Crafting unique event stages and set designs that transform spaces into immersive, branded environments.
Who it’s for
Productions needing an environment, not a backdrop.
When you might need it
When the room is part of the message.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Digital Event Production
What it is
Seamlessly producing digital events with engaging content, interactive elements, and immersive virtual experiences.
Who it’s for
Teams running virtual events that compete with the couch.
When you might need it
When remote attendance is revenue.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Digital Interactive Installations
What it is
Captivating digital installations that engage audiences through interactive storytelling and immersive technology.
Who it’s for
Spaces that should respond to the people in them.
When you might need it
Museums, retail, HQ lobbies, launches.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Event Branding & Signage
What it is
Designing cohesive event branding and signage that visually amplifies your brand's presence and message.
Who it’s for
Events that need to look like one thing everywhere.
When you might need it
From save-the-date to exit sign.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Event Lighting & Projection Mapping
What it is
Creating immersive atmospheres with dynamic event lighting and projection mapping to enhance audience engagement.
Who it’s for
Productions where the surface becomes the show.
When you might need it
Statement moments worth the technical lift.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Experiential Marketing Campaigns
What it is
Engaging audiences through experiential marketing campaigns that create memorable brand interactions and connections.
Who it’s for
Brands betting on memory over impressions.
When you might need it
When the audience is tired of ads.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Interactive Kiosk Design
What it is
Designing interactive kiosks that captivate users and enhance their engagement with your brand.
Who it’s for
Venues serving visitors without staffing every question.
When you might need it
Retail, events, public space.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Large-Scale Event Design
What it is
Designing immersive large-scale events that captivate audiences and create memorable brand experiences.
Who it’s for
Organizers of the big one — the flagship, the festival.
When you might need it
Months out — scale punishes improvisation.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Live-Stream Production for Events
What it is
Comprehensive live-stream production services that enhance audience engagement and expand event reach.
Who it’s for
Events with an audience beyond the room.
When you might need it
When the stream is a front row, not a security cam.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Multisensory Event Design
What it is
Innovative multisensory event design that captivates audiences through immersive experiences and emotional connections.
Who it’s for
Brands designing for more than eyes.
When you might need it
When the moment should be felt, literally.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Product Launch Experiences
What it is
Dynamic product launch experiences that create buzz, engage audiences, and elevate brand visibility.
Who it’s for
Teams introducing something that deserves a moment.
When you might need it
The launch — you get one.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Retail Interactive Experiences
What it is
Engaging retail interactive experiences that enhance customer engagement and drive brand loyalty effectively.
Who it’s for
Retailers turning foot traffic into dwell time.
When you might need it
When the store needs a reason beyond the shelf.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Themed Environmental Installations
What it is
Transformative themed environmental installations that captivate audiences and create memorable experiences seamlessly.
Who it’s for
Spaces that need a world, not a wall.
When you might need it
Seasonal, campaign, or permanent transformations.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
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Workshop & Training Event Design
What it is
Engaging workshop and training event design that fosters learning and collaboration for all participants.
Who it’s for
Orgs whose internal events feel like obligations.
When you might need it
When learning needs staging.
Associated
AR/VR Event Experiences · Brand Activation Events · Branded Pop-up Experiences · Conference Experience Design
See the work ↓
Pricing
Structured, not mysterious.
Pricing is based on scope — not assumptions. We do not sell undefined creative labor. Full structure shared in consultation.
The work
The Immersive Experiences collection.
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SiriusXM sought to evolve its digital identity with a refreshed design system that aligned across platforms and modernized the user experience. We helped create…
VF Corp / Timberland tapped Therum to manage and design the ecommerce buyflow, developing a global brand and design system that unified the digital…
Therum has collaborated with leading agencies to deliver work spanning identity, digital, and experiential, extending their capabilities and strengthening client outcomes.
Essence Magazine x Jergens partnered with Therum and Citi Unlimited to produce motion graphics for a skincare campaign video, bringing the story to life…
Grey Goose x Essence engaged Therum to produce motion graphics for a seasonal campaign, showcasing three cocktails with fresh, animated visuals that captured the…
Mouse Jones tapped Therum for Deadass: A Comedy Show, partnering on brand design, motion graphics, and event visuals that elevated the live experience.
Kamoti partnered with Therum and Kingsland to design out-of-home campaigns, in-store signage, and event graphics, extending the brand experience across digital and social.
Sony ATV engaged Therum to design concepts for artist-focused promotions, unifying OOH, social, and digital channels into a cohesive campaign approach.
NetDiligence partnered with Therum to design signage and banners for its annual conference, creating a cohesive visual system for the event.
HMGE: Homecoming marked a Therum-led tribute to Bydia Wilson, developed as a passion project to design and produce visuals for an event honoring his…
Margin and Market was a Sidemoney x Foot Locker activation produced by Therum, bringing the brand to life through experiential design and storytelling.
Philadelphia Transit Authority is a Therum-led exploration into transit design, reimagining incomplete projects and today’s networks as a vision case study for stronger urban…
Fog partnered with Therum and Kingsland to craft marketing and concept event decks, translating ideas into cohesive, presentation-ready narratives.
Converse tapped Therum to craft presentation decks that shaped marketing concepts and event strategies into clear, compelling narratives.
Westside Exotics partnered with Therum to build a website for its exotic snack retail business, creating a digital storefront tailored to unique products and…
The Sidemoney Company partnered with Therum on full-scale brand collaboration, spanning web, social, and identity design to shape a cohesive presence.
Ford Motor Company partnered with Therum and VMLY&R to support its digital rebrand through UX and UI design, crafting page layouts, components, and a…
JP Morgan Chase tapped Therum to unify its digital and physical communications, transforming the brand’s touchpoints into a consistent, user-centered experience across web, email,…
Jaywalk Whiskey / NY Distilling partnered with Therum, Kingsland, and Lineout to design and develop a halo site, unifying storytelling and experience into a…
JP Morgan Chase tapped Therum to unify its digital and physical communications, transforming the brand’s touchpoints into a consistent, user-centered experience across web, email,…
Lobos partnered with Therum and Kingsland to execute large-scale campaigns through OOH, digital, social, email, and print design, strengthening the brand’s visibility and impact.
Lapstone & Hammer tapped Therum to support the development of a new Saucony silhouette, collaborating on design strategy and creative direction to bring the…
Spectrum partnered with Therum and Lift Agency to shape art direction and design strategy, producing bold, cohesive email communications aligned with the brand’s vision.
Mama Photog tapped Therum to reimagine her brand identity, unifying her photography practice and new ventures through cohesive rebrands and brand builds that elevated…
JP Morgan Chase tapped Therum to unify its digital and physical communications, transforming the brand’s touchpoints into a consistent, user-centered experience across web, email,…
A major retailer and boutique agency partnered with us to launch a new menswear brand from the ground up. From name to identity to…
Visa and CannonballSF tapped us to reimagine a full scale Out of Home campaign that could bring their refreshed identity to life after earlier…
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