Digital Experiences
The discipline
Web, mobile, and online. Websites, apps, platforms, UI/UX systems, interactive products. Anything that lives on a screen and moves.
Subservices
Inside Digital Experiences.
Website Design
What it is
The site itself: structure, pages, and the design system the next page inherits from.
Who it’s for
Brands whose site is the first thing anyone meets.
When you might need it
When the site is three years behind the company.
Associated
Product Design · UI/UX Systems · Design-to-Dev Handoff · Component Libraries · Interaction Design · Digital Campaign Assets · Web App Design · CMS Dev
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Product Design
What it is
Designing the thing people use, screen by screen, state by state.
Who it’s for
Teams shipping software, on web or mobile.
When you might need it
Before engineering builds a guess.
Associated
Website Design · UI/UX Systems · Design-to-Dev Handoff · Component Libraries · Interaction Design · Digital Campaign Assets · Web App Design · CMS Dev
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UI/UX Systems
What it is
How the thing works before how it looks: the flow, the states, the edges people actually hit.
Who it’s for
Product teams rebuilding the same button forever.
When you might need it
Before the third product ships inconsistent.
Associated
Website Design · Product Design · Design-to-Dev Handoff · Component Libraries · Interaction Design · Digital Campaign Assets · Web App Design · CMS De
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Design-to-Dev Handoff
What it is
The files, tokens and specs an engineer can build from without asking what you meant.
Who it’s for
Teams where design and engineering are different rooms.
When you might need it
When the build keeps coming back not quite right.
Associated
Website Design · Product Design · UI/UX Systems · Component Libraries · Interaction Design · Digital Campaign Assets · Web App Design · CMS Developmen
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Component Libraries
What it is
The components a product is assembled from, drawn once and handed over.
Who it’s for
Teams who need the same parts to behave the same everywhere.
When you might need it
When every screen invents its own pattern.
Associated
Website Design · Product Design · UI/UX Systems · Design-to-Dev Handoff · Interaction Design · Digital Campaign Assets · Web App Design · CMS Developm
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Interaction Design
What it is
What moves, how fast, and what it tells the person that it happened.
Who it’s for
Products where the feel is part of the product.
When you might need it
When it works but it does not feel like anything.
Associated
Website Design · Product Design · UI/UX Systems · Design-to-Dev Handoff · Component Libraries · Digital Campaign Assets · Web App Design · CMS Develop
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Digital Campaign Assets
What it is
The banners, emails and landing pages a campaign runs on, built to one template.
Who it’s for
Campaigns that ship weekly, not once.
When you might need it
When each asset is designed from scratch.
Associated
Website Design · Product Design · UI/UX Systems · Design-to-Dev Handoff · Component Libraries · Interaction Design · Web App Design · CMS Development
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Web App Design
What it is
The design of an application that lives in a browser: dashboards, tools, stores.
Who it’s for
Teams whose product is the interface.
When you might need it
When the tool works and nobody can use it.
Associated
Website Design · Product Design · UI/UX Systems · Design-to-Dev Handoff · Component Libraries · Interaction Design · Digital Campaign Assets · CMS Dev
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CMS Development
What it is
A back end built for the people who update the site, so a copy change stops being a ticket.
Who it’s for
Teams who need to update the site without calling a developer.
When you might need it
When every content change is a ticket.
Associated
Website Design · Product Design · UI/UX Systems · Design-to-Dev Handoff · Component Libraries · Interaction Design · Digital Campaign Assets · Web App
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Conversion Rate Optimization
What it is
Finding where people leave and fixing that, rather than buying more of them.
Who it’s for
Sites with traffic that browses and leaves.
When you might need it
When visitors climb and sales do not.
Associated
Website Design · Product Design · UI/UX Systems · Design-to-Dev Handoff · Component Libraries · Interaction Design · Digital Campaign Assets · Web App
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Pricing
Structured, not mysterious.
Pricing is based on scope, not assumptions. We do not sell undefined creative labor. Full structure shared in consultation.
The work
The Digital Experiences collection.
Filter and search the collection below.
SiriusXM sought to evolve its digital identity with a refreshed design system that aligned across platforms and modernized the user experience. We helped create that identity along with the extensive design system featured across the SiriusXM ecosystem.
Timberland needed a design system that could support its large-scale ecommerce ecosystem and maintain consistency across multiple regions and platforms. The challenge was to organize, streamline, and scale the design framework while preserving the brand’s heritage and visual strength.
Therum has collaborated with leading agencies to deliver work spanning identity, digital, and experiential, extending their capabilities and strengthening client outcomes.
Jergens partnered with Essence and Citi Unlimited to create “Reveal Your Glow,” a video highlighting beauty and self-care through storytelling. The opportunity was to design lower thirds, title cards, and transition graphics that matched the campaign’s tone and visual direction.
Grey Goose, in partnership with Citi Unlimited and Essence Magazine, developed a video series titled “Toast to Black Fashion.” The opportunity was to create motion graphics, title cards, and lower thirds that supported the collaboration’s storytelling while aligning with each brand’s visual identity.
Mouse Jones brought Therum onto Deadass: A Comedy Show for the brand design, the motion graphics and the visuals that ran in the room on the night.
Kamoti partnered with Therum and Kingsland to design out-of-home campaigns, in-store signage, and event graphics, extending the brand experience across digital and social.
Design concepts for a Sony ATV project with 14th and Market: artist-focused promotions, mostly for social media, unifying OOH, social, and digital channels into a cohesive campaign approach.
NetDiligence partnered with Therum to design signage and banners for its annual conference, creating a cohesive visual system for the event.
HMGE: Homecoming was created as a tribute to Bydia Wilson, blending music, art, and community energy into one collective moment.
Margin and Market was a Sidemoney x Foot Locker activation produced by Therum, bringing the brand to life through experiential design and storytelling.
Transit in the Philadelphia region has long faced systemic gaps, “transit deserts” where meaningful rail or frequent service is missing, legacy plans that were never built because of world wars or politics, and corridors that could benefit from modern layering of heavy rail, light rail, and regional service.
Converse tapped Therum to craft presentation decks that shaped marketing concepts and event strategies into clear, compelling narratives.
The Sidemoney Company partnered with Therum on full-scale brand collaboration, spanning web, social, and identity design to shape a cohesive presence.
Ford, in collaboration with VMLY&R, aimed to modernize its digital experience. The goal was to unify design and functionality across multiple touchpoints while maintaining the strength and familiarity of the Ford brand.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
Create an informative microsite for a new whiskey brand that communicates story, product, and craft through a simple but bold digital experience.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
Lobos partnered with Therum and Kingsland to execute large-scale campaigns through OOH, digital, social, email, and print design, strengthening the brand’s visibility and impact.
Lapstone and Hammer went to Saucony for something past a capsule release: a silhouette that did not exist yet. The work put a heritage running shoe and a lifestyle one in the same drawing and asked which parts of each were worth keeping.
Spectrum partnered with Therum and Lift Agency to shape art direction and design strategy, producing bold, cohesive email communications aligned with the brand’s vision.
Mama Photog was evolving from a single photography practice into a multi-faceted creative brand with four branches, Mama Photog (personal), Mama Photog Brand, Creative Mama Home, and Glow Black Girl Glow.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
A major retailer and boutique agency partnered with us to launch a new menswear brand from the ground up.
Visa and CannonballSF tapped us to reimagine a full scale Out of Home campaign that could bring their refreshed identity to life after earlier concepts missed the mark.
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