Curation and Collaboration
The discipline
Bespoke, a la carte creative for clients with niche, cross-discipline needs. A client who needs brand design, then a website, then event visuals, all for the same project. We curate the right contributors and lead the work.
Subservices
Inside Curation and Collaboration.
Creative Partnership
What it is
Therum as the creative side of a project somebody else owns, for as long as it takes.
Who it’s for
Founders and teams who need a partner, not a vendor.
When you might need it
When the work needs someone who stays.
Associated
Specialist Curation · Bespoke Project Support · Cross-Discipline Coordination
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Specialist Curation
What it is
Finding, briefing and directing the right people for work outside our own hands.
Who it’s for
Projects that need talents that do not usually meet.
When you might need it
When the brief crosses lanes.
Associated
Creative Partnership · Bespoke Project Support · Cross-Discipline Coordination
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Bespoke Project Support
What it is
Work shaped around one client rather than one service.
Who it’s for
Clients whose need does not fit a single discipline.
When you might need it
Send the brief, we will shape it.
Associated
Creative Partnership · Specialist Curation · Cross-Discipline Coordination
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Cross-Discipline Coordination
What it is
One point of view held across everyone touching the work, so twenty hands read as one.
Who it’s for
Projects running brand, digital and event at the same time.
When you might need it
When many hands need one vision.
Associated
Creative Partnership · Specialist Curation · Bespoke Project Support
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Pricing
Structured, not mysterious.
Pricing is based on scope, not assumptions. We do not sell undefined creative labor. Full structure shared in consultation.
The work
The Curation and Collaboration collection.
Filter and search the collection below.
SiriusXM sought to evolve its digital identity with a refreshed design system that aligned across platforms and modernized the user experience. We helped create that identity along with the extensive design system featured across the SiriusXM ecosystem.
Timberland needed a design system that could support its large-scale ecommerce ecosystem and maintain consistency across multiple regions and platforms. The challenge was to organize, streamline, and scale the design framework while preserving the brand’s heritage and visual strength.
Therum has collaborated with leading agencies to deliver work spanning identity, digital, and experiential, extending their capabilities and strengthening client outcomes.
Jergens partnered with Essence and Citi Unlimited to create “Reveal Your Glow,” a video highlighting beauty and self-care through storytelling. The opportunity was to design lower thirds, title cards, and transition graphics that matched the campaign’s tone and visual direction.
Grey Goose, in partnership with Citi Unlimited and Essence Magazine, developed a video series titled “Toast to Black Fashion.” The opportunity was to create motion graphics, title cards, and lower thirds that supported the collaboration’s storytelling while aligning with each brand’s visual identity.
Mouse Jones brought Therum onto Deadass: A Comedy Show for the brand design, the motion graphics and the visuals that ran in the room on the night.
Kamoti partnered with Therum and Kingsland to design out-of-home campaigns, in-store signage, and event graphics, extending the brand experience across digital and social.
Design concepts for a Sony ATV project with 14th and Market: artist-focused promotions, mostly for social media, unifying OOH, social, and digital channels into a cohesive campaign approach.
NetDiligence partnered with Therum to design signage and banners for its annual conference, creating a cohesive visual system for the event.
HMGE: Homecoming was created as a tribute to Bydia Wilson, blending music, art, and community energy into one collective moment.
Margin and Market was a Sidemoney x Foot Locker activation produced by Therum, bringing the brand to life through experiential design and storytelling.
Transit in the Philadelphia region has long faced systemic gaps, “transit deserts” where meaningful rail or frequent service is missing, legacy plans that were never built because of world wars or politics, and corridors that could benefit from modern layering of heavy rail, light rail, and regional service.
Converse tapped Therum to craft presentation decks that shaped marketing concepts and event strategies into clear, compelling narratives.
The Sidemoney Company partnered with Therum on full-scale brand collaboration, spanning web, social, and identity design to shape a cohesive presence.
Ford, in collaboration with VMLY&R, aimed to modernize its digital experience. The goal was to unify design and functionality across multiple touchpoints while maintaining the strength and familiarity of the Ford brand.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
Create an informative microsite for a new whiskey brand that communicates story, product, and craft through a simple but bold digital experience.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
Lobos partnered with Therum and Kingsland to execute large-scale campaigns through OOH, digital, social, email, and print design, strengthening the brand’s visibility and impact.
Lapstone and Hammer went to Saucony for something past a capsule release: a silhouette that did not exist yet. The work put a heritage running shoe and a lifestyle one in the same drawing and asked which parts of each were worth keeping.
Spectrum partnered with Therum and Lift Agency to shape art direction and design strategy, producing bold, cohesive email communications aligned with the brand’s vision.
Mama Photog was evolving from a single photography practice into a multi-faceted creative brand with four branches, Mama Photog (personal), Mama Photog Brand, Creative Mama Home, and Glow Black Girl Glow.
The brief was three words: elevate, stay minimal. DailyPay needed its landing pages to carry the same simplicity people trust the product for, across four partner co-brands and one design system.
A major retailer and boutique agency partnered with us to launch a new menswear brand from the ground up.
Visa and CannonballSF tapped us to reimagine a full scale Out of Home campaign that could bring their refreshed identity to life after earlier concepts missed the mark.
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