Mode of One

We collaborated with Kingsland and Macy’s to develop the identity and art direction for Mode of One, Macy’s private label brand that offers a curated selection of contemporary women’s apparel, focusing on modern designs and quality craftsmanship to provide versatile wardrobe essentials for the fashion-forward consumer.

Task

To establish the brand identity and art direction for Mode of One, Macy's private label, by crafting a cohesive visual language that reflects its modern, versatile, and fashion-forward appeal.

Strategy
Brand, Creative
Design
Brand Identity
Client
Kingsland, Macys
Tags
Brand Design, Branding, Fashion, Identity

Therum collaborated with CannonballSF to develop an Out-of-Home (OOH) visual system for Visa, following Visa’s recent simplification of its brand identity. The primary aim of this initiative was to overhaul Visa’s Tap to Pay campaign.

With a focus on integrating the new visual identity, iconography, and design elements, the project sought to generate fresh and innovative concepts. Enjoying creative autonomy, we embarked on the task of reimagining posters, signage, and other collateral to effectively showcase the redesign within the Visa brand universe.