Lobos
We collaborated with Lobos and Kingsland to craft a dynamic and visually cohesive campaign that brought the brand’s energy to life across every medium. From the bold presence of static and motion billboards in OOH advertising to the captivating motion graphics for film, TV, and social media, every detail was designed to connect with audiences. Digital paid ads extended the brand’s reach, while custom social media graphics, event posters, and striking truck wraps ensured Lobos made an unforgettable impression wherever it appeared.
Task
To develop a unified and impactful visual campaign for Lobos, spanning OOH billboards, digital ads, motion graphics, social media assets, and event collateral.
Strategy
Art, Creative, & Design Direction,
Design
Motion Design, Title Cards, Lower Thirds, OOH, BIllboard Design, Print Design, Digital Design, Vehicle Wraps
Client
Lobos, Kingsland
Tags
Commercials, Lobos, Lower Thirds, Motion Graphics, Spirits, Video
To develop a visually stunning and cohesive design system that seamlessly integrates typography, motion, and brand aesthetics, elevating Grey Goose's video campaign to reflect its premium image while maintaining clarity and engaging storytelling.
Title cards, lower thirds, and transition graphics are essential design elements that elevate the visual identity of a video campaign. Title cards introduce key moments or themes, setting the tone and providing context with bold, eye-catching designs that immediately engage viewers. Lower thirds are subtle yet impactful overlays that display names, titles, or additional information, ensuring clarity and professionalism while maintaining the campaign’s aesthetic. Transition graphics act as visual bridges between scenes, creating a seamless flow that keeps the audience engaged while reinforcing brand cohesion. Together, these elements enhance storytelling, polish the overall production, and leave a lasting impression on the audience.
Social Media Assets
Title cards, lower thirds, and transition graphics are essential design elements that elevate the visual identity of a video campaign. Title cards introduce key moments or themes, setting the tone and providing context with bold, eye-catching designs that immediately engage viewers. Lower thirds are subtle yet impactful overlays that display names, titles, or additional information, ensuring clarity and professionalism while maintaining the campaign’s aesthetic. Transition graphics act as visual bridges between scenes, creating a seamless flow that keeps the audience engaged while reinforcing brand cohesion. Together, these elements enhance storytelling, polish the overall production, and leave a lasting impression on the audience.
Paid Ads / Web Ads
Title cards, lower thirds, and transition graphics are essential design elements that elevate the visual identity of a video campaign. Title cards introduce key moments or themes, setting the tone and providing context with bold, eye-catching designs that immediately engage viewers. Lower thirds are subtle yet impactful overlays that display names, titles, or additional information, ensuring clarity and professionalism while maintaining the campaign’s aesthetic. Transition graphics act as visual bridges between scenes, creating a seamless flow that keeps the audience engaged while reinforcing brand cohesion. Together, these elements enhance storytelling, polish the overall production, and leave a lasting impression on the audience.
Out-Of-Home
Title cards, lower thirds, and transition graphics are essential design elements that elevate the visual identity of a video campaign. Title cards introduce key moments or themes, setting the tone and providing context with bold, eye-catching designs that immediately engage viewers. Lower thirds are subtle yet impactful overlays that display names, titles, or additional information, ensuring clarity and professionalism while maintaining the campaign’s aesthetic. Transition graphics act as visual bridges between scenes, creating a seamless flow that keeps the audience engaged while reinforcing brand cohesion. Together, these elements enhance storytelling, polish the overall production, and leave a lasting impression on the audience.
Title cards, lower thirds, and transition graphics are essential design elements that elevate the visual identity of a video campaign. Title cards introduce key moments or themes, setting the tone and providing context with bold, eye-catching designs that immediately engage viewers. Lower thirds are subtle yet impactful overlays that display names, titles, or additional information, ensuring clarity and professionalism while maintaining the campaign’s aesthetic. Transition graphics act as visual bridges between scenes, creating a seamless flow that keeps the audience engaged while reinforcing brand cohesion. Together, these elements enhance storytelling, polish the overall production, and leave a lasting impression on the audience.
Vehicle Wraps
Title cards, lower thirds, and transition graphics are essential design elements that elevate the visual identity of a video campaign. Title cards introduce key moments or themes, setting the tone and providing context with bold, eye-catching designs that immediately engage viewers. Lower thirds are subtle yet impactful overlays that display names, titles, or additional information, ensuring clarity and professionalism while maintaining the campaign’s aesthetic. Transition graphics act as visual bridges between scenes, creating a seamless flow that keeps the audience engaged while reinforcing brand cohesion. Together, these elements enhance storytelling, polish the overall production, and leave a lasting impression on the audience.
Print Assets
Title cards, lower thirds, and transition graphics are essential design elements that elevate the visual identity of a video campaign. Title cards introduce key moments or themes, setting the tone and providing context with bold, eye-catching designs that immediately engage viewers. Lower thirds are subtle yet impactful overlays that display names, titles, or additional information, ensuring clarity and professionalism while maintaining the campaign’s aesthetic. Transition graphics act as visual bridges between scenes, creating a seamless flow that keeps the audience engaged while reinforcing brand cohesion. Together, these elements enhance storytelling, polish the overall production, and leave a lasting impression on the audience.
Motion Graphics
Title cards, lower thirds, and transition graphics are essential design elements that elevate the visual identity of a video campaign. Title cards introduce key moments or themes, setting the tone and providing context with bold, eye-catching designs that immediately engage viewers. Lower thirds are subtle yet impactful overlays that display names, titles, or additional information, ensuring clarity and professionalism while maintaining the campaign’s aesthetic. Transition graphics act as visual bridges between scenes, creating a seamless flow that keeps the audience engaged while reinforcing brand cohesion. Together, these elements enhance storytelling, polish the overall production, and leave a lasting impression on the audience.
Title cards, lower thirds, and transition graphics are essential design elements that elevate the visual identity of a video campaign. Title cards introduce key moments or themes, setting the tone and providing context with bold, eye-catching designs that immediately engage viewers. Lower thirds are subtle yet impactful overlays that display names, titles, or additional information, ensuring clarity and professionalism while maintaining the campaign’s aesthetic. Transition graphics act as visual bridges between scenes, creating a seamless flow that keeps the audience engaged while reinforcing brand cohesion. Together, these elements enhance storytelling, polish the overall production, and leave a lasting impression on the audience.