Jaywalk Rye Whiskey
A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t just about information – it was about forging a unified company culture.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company.
Teaming up with Kingsland and NY Distilling Company, we embarked on an exciting journey to create a killer website for Jaywalk Rye Whiskey. As a leading distillery based in New York, NY Distilling Company is known for its innovative spirits, while Kingsland specializes in branding and design.
My role in this collaboration was to lead the design and contribute to the partial development of the website. Drawing inspiration from the rebranding efforts that Kingsland had undertaken for Jaywalk earlier in the year, I aimed to translate the brand’s essence into a captivating online experience.
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Through a combination of sleek design elements, user-friendly navigation, and engaging content, we brought Jaywalk Rye Whiskey to life in the digital realm. From concept to execution, our teamwork and creative synergy were instrumental in delivering a website that perfectly captured the spirit of Jaywalk and showcased its unique offerings to the world.
I spearheaded the development of wireframes that evolved into fully functional concepts, which we then meticulously refined to perfection. Every aspect of the site, from layout to visuals, was meticulously crafted under my direction. By ensuring seamless integration of design elements and user-friendly navigation, I aimed to create an immersive online experience that authentically represented Jaywalk Rye Whiskey’s brand identity and story.