Visa
A global brand & respected agency entrusted us with a unique challenge: craft an out of home campaign using Visa’s new brand identity after many unsuccessful attempts at wowing Visa + Visa’s stakeholders.
Task
Reimagine Visa's most recent brand identity as a creative campaign across multiple forms of media
Therum collaborated with CannonballSF to develop an Out-of-Home (OOH) visual system for Visa, following Visa’s recent simplification of its brand identity. The primary aim of this initiative was to overhaul Visa’s Tap to Pay campaign.
With a focus on integrating the new visual identity, iconography, and design elements, the project sought to generate fresh and innovative concepts. Enjoying creative autonomy, we embarked on the task of reimagining posters, signage, and other collateral to effectively showcase the redesign within the Visa brand universe.
