Our goal was to design motion graphics that elevated storytelling, maintained brand cohesion, and reflected the campaign’s softness, clarity, and cultural intentionality. This wasn’t just about slapping titles on a video. We were tasked with developing a full graphic system — including title cards, lower thirds, and transition bumpers — that worked in harmony with both the product and the message. The visuals needed to support a wide range of tones: from the trusted expertise of board-certified dermatologist Dr. Angela J. Lamb, to the thoughtful narration of Beauty Reporter Darian Symoné Harvin. The challenge was to create a motion language that felt editorial and expressive, without overpowering the message — to make graphics that carried warmth, pace, and polish.
We approached the visual system through a lens of softness and cultural clarity. The direction called for a motion identity that could live within an editorial environment while still carrying the radiance of skincare. Here’s how we framed our decisions:
Color Language: We selected a palette grounded in soft neutrals and warm undertones, reflecting natural skin tones and the glow-forward narrative of the product. The colors needed to evoke light — not just brightness, but warmth and intention.
Typography: Our type choices were clean, modern, and intentionally legible — able to balance professionalism (for medical credibility) with a more human, lifestyle-driven tone. Typography carried the voice, but never overstepped it.
Motion Behavior: Each animation was timed with subtlety. We avoided flashy transitions in favor of gentle movements, slow fades, and organic wipes that mimicked the flow of skincare — smooth, intentional, and calm. Transitions acted like breath between scenes.
Visual Framing: Title cards and lower thirds were designed to frame, not interrupt. We used padding, soft drop shadows, and rounded accents to ensure a feeling of comfort and focus. Every graphic was meant to feel held — like the product itself.
